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study programme degree semester ASPO faculty institutes abbreviation
Marketing Science Master32016 WiWi-logo   BMS
Head of StudiesProf. Dr. Tatjana König
Deputy Head of StudiesProf. Dr. Frank Hälsig
Chairman of ExaminationProf. Dr. Ralf Rockenbauch
Deputy Chairman of ExaminationProf. Dr. Udo Venitz
Handbook [PDF] (Aug 30 12:51:08 2021)

Mandatory Courses

Module name (EN) Code Semester Hours per semester week / Teaching method ECTS Module coordinator
Market Research and Multivariate Analysis MAMS-1101 4VU 6 Prof. Dr. Tatjana König
Market Analysis (Strategic Analytics + Big Data Analysis) MAMS-1201 4VU 6 Prof. Dr. Stefan Selle
Customer Relationship Management MAMS-1301 4VF 6 Prof. Dr. Frank Hälsig
Marketing/Consulting Project MAMS-1401 4PA 6 Prof. Dr. Nicole Schwarz
International Buyer Behavior MAMS-2102 4F 6 Prof. Dr. Tatjana König
Decision Theory MAMS-2202 4V 6 Prof. Dr. Susan Pulham
Sector Marketing MAMS-2302 4V 6 Prof. Dr. Frank Hälsig
Empirical Marketing Seminar MAMS-2402 2PA+2S 6 Prof. Dr. Tatjana König
Master's Thesis MAMS-3103 - 22 Prof. Dr. Tatjana König
Master's Colloquium MAMS-3203 2S 2 Prof. Dr. Tatjana König

(10 modules)

Optional Courses

Module name (EN) Code Semester Hours per semester week / Teaching method ECTS Module coordinator
Academic Communication MAMS-510- 4V 6 Prof. Dr. Thomas Tinnefeld
Business English II MAMS-512- 4V 6 Prof. Dr. Thomas Tinnefeld
Business French - Language and Intercultural Communication MAMS-514- 4V 6 Prof. Dr. Thomas Tinnefeld
Web-Based Knowledge Management MAMS-520- 4V 6 Prof. Dr. Stefan Georg
Self-Management and Leadership MAMS-530- 4V 6 Prof. Dr. Wolfgang Appel
Professional Personnel Selection and Self-Positioning for Specialists and Managers MAMS-532- 4S 6 Prof. Dr. Markku Klingelhöfer
Applied Business Ethics MAMS-540- 4S 6 Prof. Dr. Christian Conrad
Managing a Company Correctly: Legal Management MAMS-542- 4V 6 Prof. Dr. Sybille Neumann
Simulation in Production and Logistics MAMS-550- 4V 6 Prof. Dr. Thomas Bousonville
Marketing Controlling MAMS-562- 4V 6 Prof. Dr. Tatjana König
Financial Communication and Balance Sheet Analysis MAMS-570- 4V 6 Prof. Dr. Jochen Pilhofer
Digitization in Finance and Accounting MAMS-574- 4V 6 Prof. Dr. Christoph Freichel
Competition, Strategy & Innovation MAMS-580- 4V 6 Prof. Dr. Markus Münter
Business Simulation Game MAMS-582- 4S 6 Prof. Dr. Jochen Pilhofer
European Spring Academy MAMS-584- 4SU 6 Prof. Dr. Stefanie Jensen
Practical Phase - Internship MAMS-Z1- - 30 Studienleitung
Research Phase - Internship MAMS-Z2- - 30 Studienleitung
Green Economy MAMS555- 4VF 6 Prof. Dr. Thomas Korne

(18 modules)
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