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Fundamentals of Business Administration and Management

Module name (EN): Fundamentals of Business Administration and Management
Degree programme: Aviation Business (Basic), Bachelor, ASPO 01.10.2015
Module code: ABBG21
SAP-Submodule-No.: P410-0017
Hours per semester week / Teaching method: 4VU (4 hours per week)
ECTS credits: 5
Semester: 1
Mandatory course: yes
Language of instruction:
German
Assessment:
Written exam (90 minutes)

[updated 11.10.2021]
Exam recurrence:
The information regarding exam recurrence is found within the exam policy of the study programme (ASPO).
Applicability / Curricular relevance:
ABBG21 (P410-0017) Aviation Business (Basic), Bachelor, ASPO 01.10.2015, semester 1, mandatory course
ABBG21 (P410-0017) Aviation Business (Basic), Bachelor, ASPO 01.10.2018, semester 1, mandatory course
Workload:
60 class hours (= 45 clock hours) over a 15-week period.
The total student study time is 150 hours (equivalent to 5 ECTS credits).
There are therefore 105 hours available for class preparation and follow-up work and exam preparation.
Recommended prerequisites (modules):
None.
Recommended as prerequisite for:
Module coordinator:
Prof. Dr. Petra Garnjost
Lecturer:
Prof. Dr. Petra Garnjost


[updated 04.05.2016]
Learning outcomes:
After successfully completing this module, students will
- be able to name and explain the basic terms and central concepts in business administration,
- be able to identify and analyze the business environment,
- be able to describe management tasks and the management process,
- be able to understand and calculate key performance indicators for corporate management,
- be able to analyze the strategic positioning of airlines and their corporate goals,
- be able to apply different planning procedures.
 
Furthermore, students will receive an introduction to scientific work in business administration. Students will become familiar with the htw citation guidelines and practice using online databases, as well as writing scientific texts.


[updated 01.10.2020]
Module content:
1. Introduction to scientific work in business administration.
  Databases and research methods
  Citation guidelines
  Structuring scientific texts
  Academic writing
 
2. Introduction to business administration
  Airlines and their environment
  Shareholder value vs. stakeholder orientation
  Effects of globalization on aviation
 
3. Unternehmenserfolg
  Basic terms, balance sheet, profit and loss account,
  operating result, key figures, cash flow
 
4. Principles of corporate management
  Corporate goals
  Strategic analyses and strategy development
  Strategic planning and control
  Operative Planning and control
   
5.Constitutive decisions
  Choosing a legal form
  Corporate constitution
  Business connections
  Choosing a business site
  Corporate Governance


[updated 11.10.2021]
Teaching methods/Media:
Lecture with integrated tutorial, composing scientific texts

[updated 01.10.2020]
Recommended or required reading:
- Dillerup, R., Stoi, R. (2016): Unternehmensführung, 5. Auflage, Vahlen,
- Doganis, R. (2019): Flying off course. Airline Economics and Marketing, 5th edition, Routledge,
- Schmalen, H., Pechtl, H. (2019): Grundlagen und Probleme der Betriebswirtschaft, 16. Auflage, Schäffer/Poeschel, Stuttgart,
  
- Schierenbeck,H., Wöhle, C. (2016): Grundzüge der Betriebswirtschaftslehre, 26. Auflage, Oldenbourg, München/Wien,
- Schierenbeck, H. (2011): Übungsbuch zu Grundzüge der Betriebswirtschaftslehre, 10. Auflage, Oldenbourg, München/Wien,
- Shaw, S. (2011): Airline Marketing and Management, 7.eds., Ashgate,
- Conrady, R., Fichert, F., Sterzenbach, R. (2019): Luftverkehr: Betriebswirtschaftliches Lehr- und Handbuch, 6. Auflage, Oldenbourg Verlag,
  
- Wöhe, G., Döring, U. (2016): Einführung in die Allgemeine Betriebswirtschaftslehre,
  26. Auflage, Vahlen, München,
- Wöhe, G., Kaiser, H., Döring, U. (2013): Übungsbuch zur Einführung in die Allgemeine Betriebswirtschaftslehre,
  14. Auflage, Vahlen, München.


[updated 11.10.2021]
[Wed Sep 28 23:27:07 CEST 2022, CKEY=agdab, BKEY=avg2, CID=ABBG21, LANGUAGE=en, DATE=28.09.2022]