|Module name (EN): Intercultural Communication|
|Degree programme: Biomedical Engineering, Bachelor, ASPO 01.10.2013|
|Module code: BMT1584|
|Hours per semester week / Teaching method: 2SU (2 hours per week)|
|ECTS credits: 2|
|Semester: according to optional course list|
|Mandatory course: no|
|Language of instruction:
BMT1584 Biomedical Engineering, Bachelor, ASPO 01.10.2013, optional course, non-medical/technical
E1584 Electrical Engineering, Bachelor, ASPO 01.10.2012, optional course, non-technical
KI589 Computer Science and Communication Systems, Bachelor, ASPO 01.10.2014, semester 6, optional course, non-technical
KIB-INTK Computer Science and Communication Systems, Bachelor, ASPO 01.10.2017, semester 6, optional course
MAB.220.127.116.11 Mechanical and Process Engineering, Bachelor, ASPO 01.10.2013, semester 4, optional course, non-technical
PIBWN67 Applied Informatics, Bachelor, ASPO 01.10.2011, semester 6, optional course, not informatics specific
PIB-INTK Applied Informatics, Bachelor, ASPO 01.10.2017, semester 6, optional course
30 class hours (= 22.5 clock hours) over a 15-week period.
The total student study time is 60 hours (equivalent to 2 ECTS credits).
There are therefore 37.5 hours available for class preparation and follow-up work and exam preparation.
|Recommended prerequisites (modules):
|Recommended as prerequisite for:
Prof. Dr. Christine Sick
Andrea Roth, M.A.
The main objective of this course is the development of consciousness and reflection on one´s own cultural imprint in thought, action and communication patterns. This awareness is decisive for any successful intercultural cooperation in both professional and private spheres.
We approach other cultures through an idea of culture that influences our perception, thinking and actions. The characteristics and comparable dimensions of cultures on the macro level are in the foreground here. These, in turn, are complemented by a look at the intercultural micro-level that arises in the contact between individuals.
An introduction to the theories and approaches from different disciplines to these questions will enable a better understanding of people from other cultures and is intended to facilitate a change of perspective. This change of perspective is a central starting point for acquiring the following key competences:
- The ability to assess your own personal cultural influence,
- The ability to know, understand and accept backgrounds of foreign/culturally specific behavior,
- The ability to deal with contradiction and ambiguity,
- The ability to behave adequately in an intercultural context and thus, enable effective action.
1. What is culture? How do cultural differences arise? Stereotypes?
2. Communication and culture _ How does communication work and what role can cultural factors play in it?
3. Verbal and non-verbal communication
4. Acculturation/Culture shock
5. Intercultural communication strategies
6. Diversity management
7. Globalization and its influences on culture and intercultural communication
Case studies and examples will be adapted to the needs of the students.
Lectures by lecturers and discussion, group work on small case studies, simulation games, films.
|Recommended or required reading:
R. Gibson: Intercultural Business Communication. Cornelsen & Oxford
F.E. Jandt: An Introduction to Intercultural Communication _ Identities in a Global Community. Sage
M. Mooij: Global Marketing and Advertising. Sage
J.W. Neuliep: Intercultural Communication _ A Contextual Approach. Sage
M. Schugk: Interkulturelle Kommunikation. Verlag Franz Vahlen
[Mon May 20 23:11:07 CEST 2019, CKEY=kik, BKEY=bmt2, CID=BMT1584, LANGUAGE=en, DATE=20.05.2019]