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Hotel Management

Module name (EN): Hotel Management
Degree programme: International Tourism Management, Bachelor, ASPO 01.10.2018
Module code: DFBTO-W-03
Hours per semester week / Teaching method: 4SU (4 hours per week)
ECTS credits: 5
Semester: 5
Mandatory course: no
Language of instruction:
German
Assessment:
Project (can be repeated annually)
Curricular relevance:
DFBTO-W-03 International Tourism Management, Bachelor, ASPO 01.10.2018, semester 5, optional course
BITM-W-04 International Tourism-Management, Bachelor, ASPO 01.10.2013, optional course
BITM-W-04 International Tourism-Management, Bachelor, ASPO 01.10.2015, optional course
BITM-W-04 International Tourism-Management, Bachelor, ASPO 01.10.2017, optional course
BITM-W-04 International Tourism-Management, Bachelor, ASPO 01.10.2020, optional course
Workload:
60 class hours (= 45 clock hours) over a 15-week period.
The total student study time is 150 hours (equivalent to 5 ECTS credits).
There are therefore 105 hours available for class preparation and follow-up work and exam preparation.
Recommended prerequisites (modules):
None.
Recommended as prerequisite for:
Module coordinator:
Prof. Dr. Achim Schröder
Lecturer: Prof. Dr. Achim Schröder

[updated 16.01.2017]
Learning outcomes:
After successfully completing this module students will:
- be able to define basic concepts and terms from the hotel business/industry,
- be able to characterize bidding structures and product concepts in the international hotel industry,
- be able to illustrate the interrelationships in hotel management between business and real estate,
- be able to develop a marketing concept for an accommodation business or something similar in a team (and, if necessary, togther with third parties) using suitable marketing tools and creatively modeling the marketing mix resp. be able to systematically and scientifically work on a problem from the hotel and catering sector, and
- document the most important results from the project, communicate them to the group (and, if necessary, to external parties) and make recommendations for action.


[updated 17.09.2018]
Module content:
- Basic principles of the hotel business/industry
- The hotel business and its services
- Special service features in the hotel business
- Location factors in the hotel industry
- Hotel management and operation
- Suppliers and product concepts in the hotel industry
- Hotel management and hotel real estate Ownership and contractual structures
- Marketing management of hotels
- Environmental management in the hotel industry
- Developments and trends in the hotel industry
 


[updated 17.09.2018]
Teaching methods/Media:
- Seminaristic lecture
- Case studies (excursion, if necessary)
- Project (independent development of a concept and its presentation)
 


[updated 21.03.2018]
Recommended or required reading:
- Dettmer, H. (Hrsg.): Organisations-/Personalmanagement in Hotellerie und Gastronomie, Hamburg, 2005
- Dreyer, A., Dehner, C.: Kundenzufriedenheit im Tourismus, München, latest edition
- Freyer, W. (Hrsg.): Tourismus. Einführung in die Fremdenverkehrsökonomie. München, latest edition
- Gardini, M. A.: Grundlagen der Hotellerie und des Hotelmanagements im Tourismus, Oldenbourg, München, latest edition
- Hänssler, K. H. (Hrsg.): Management in der Hotellerie und Gastronomie, Oldenbourg, München, Wien, latest edition
- Henschel, U. K.: Hotelmanagement, Oldenbourg, München, latest edition
- Henselek, H., Hotelmanagement. Planung und Kontrolle, Oldenbourg, München, latest edition
- Hotelverband Deutschland (IHA): Hotelmarkt Deutschland. latest edition
- Knirsch, J.: Hotels - Planen und Gestalten. Leinfelden-Echterdingen, latest edition
- Reid, R.: Hospitality marketing management, Hoboken, latest edition
- Soller, J. (Hrsg.): Finanzierungsleitfaden Mittelstandshotellerie: Strategien und Konzepte für dauerhaften Erfolg, Berlin, latest edition
 
Statistics:
- DEHOGA: Jahresberichte
- Hotelverband Deutschland (IHA) e.V. online: http://hotellerie.de/home/index.html
- Statistisches Bundesamt: Statistik in Zahlen
 


[updated 21.03.2018]
[Tue Jul 14 13:07:01 CEST 2020, CKEY=iha, BKEY=dfhito, CID=DFBTO-W-03, LANGUAGE=en, DATE=14.07.2020]