htw saar
Back to Main Page

Choose Module Version:

flag flag

Cultural Management

Module name (EN): Cultural Management
Degree programme: International Tourism Management, Bachelor, ASPO 01.10.2018
Module code: DFBTO-W-04
Hours per semester week / Teaching method: 4SU (4 hours per week)
ECTS credits: 5
Semester: 5
Mandatory course: no
Language of instruction:
German
Assessment:
Project (can be repeated annually)
Curricular relevance:
DFBTO-W-04 International Tourism Management, Bachelor, ASPO 01.10.2018, semester 5, optional course
BITM-W-06 International Tourism-Management, Bachelor, ASPO 01.10.2013, optional course
BITM-W-06 International Tourism-Management, Bachelor, ASPO 01.10.2015, optional course
BITM-W-06 International Tourism-Management, Bachelor, ASPO 01.10.2017, optional course
BITM-W-06 International Tourism-Management, Bachelor, ASPO 01.10.2020, optional course

Suitable for exchange students (learning agreement)
Workload:
60 class hours (= 45 clock hours) over a 15-week period.
The total student study time is 150 hours (equivalent to 5 ECTS credits).
There are therefore 105 hours available for class preparation and follow-up work and exam preparation.
Recommended prerequisites (modules):
None.
Recommended as prerequisite for:
Module coordinator:
Prof. Dr. Kerstin Heuwinkel
Lecturer: Prof. Dr. Kerstin Heuwinkel

[updated 16.01.2017]
Learning outcomes:
After successfully completing this module, students will:
- be familiar with the concepts of cultural management and have a
  basic understanding of the interrelationships in the supply management of companies in the  
  cultural sector.
- be familiar with marketing concepts in the cultural sector.
- be able to apply strategic planning and operational implementation for companies in the
  cultural sector.
- be able to describe different concepts in cultural management and
  apply them to case studies (e. g. industrial culture, sponsoring,  
  museums as the core of touristic tours, between tradition and modernity, culture
  for kids).
- have acquired communication skills and be able to present their results using  
  presentation techniques.
 


[updated 17.09.2018]
Module content:
- Basics of culture management
- Offer management by companies in the cultural sector
- Conception, marketing (presentation) and implementation of events in the
  cultural sector.
- Strategic planning and operative implementation of the marketing instruments
  used by companies in the cultural sector
- Marketing mix instruments (product, price, communication, distribution
  and process policy) in a regional, national, international and inter
  and intra-cultural context


[updated 21.03.2018]
Teaching methods/Media:
- Lecture und discussion
- Case studies
- Project (independent development of a concept and its presentation)
- Excursion, if necessary


[updated 21.03.2018]
Recommended or required reading:
_Aust, N. u.a. (Hrsg.), Kulturmanagement - Theorie und Praxis einer
 professionellen Kunst, de Gruyter, 1997
_Dreyer, A., Kulturtourismus, 2. Auflage, Oldenbourg, München, 2000
_Heinrichs, W., Klein, A., Kulturmanagement von A _ Z _ 600 Begriffe für
 Studium und Praxis, 2. Auflage, Beck-DTV, 2001
_Heinrichs, W., Kulturmanagement - Eine praxisorientierte Einführung, 2.
 Auflage, Primus, 1999
_Heinze, T., Kultursponsoring, Museumsmarketing, Kulturtourismus - Ein
 Leitfaden für Kulturmanager, VS Verlag für Sozialw., 2002
_Klein, A. (Hrsg.), Kompendium Kulturmanagement _ Handbuch für Studium und
 Praxis, Vahlen, München, 2004
_Klein, A., Projektmanagement für Kulturmanager, VS Verlag für Sozialw., 2004
 


[updated 21.03.2018]
[Sat Jul 11 14:02:05 CEST 2020, CKEY=ikd, BKEY=dfhito, CID=DFBTO-W-04, LANGUAGE=en, DATE=11.07.2020]