htw saar QR-encoded URL
Back to Main Page Choose Module Version:
emphasize objectives XML-Code


Non-Profit Management

Module name (EN):
Name of module in study programme. It should be precise and clear.
Non-Profit Management
Degree programme:
Study Programme with validity of corresponding study regulations containing this module.
Management Sciences, Master, ASPO 01.10.2018
Module code: DFMM-MFSTM-320
Hours per semester week / Teaching method:
The count of hours per week is a combination of lecture (V for German Vorlesung), exercise (U for Übung), practice (P) oder project (PA). For example a course of the form 2V+2U has 2 hours of lecture and 2 hours of exercise per week.
4V (4 hours per week)
ECTS credits:
European Credit Transfer System. Points for successful completion of a course. Each ECTS point represents a workload of 30 hours.
Semester: 1
Mandatory course: no
Language of instruction:
Written exam (90 minutes/can be repeated semesterly)

[updated 20.01.2020]
Applicability / Curricular relevance:
All study programs (with year of the version of study regulations) containing the course.

DFMM-MFSTM-320 Management Sciences, Master, ASPO 01.10.2018 , semester 1, optional course
MFSTM-320 (P440-0019, P620-0129) Leisure, Sports, Tourism Management, Master, ASPO 01.04.2017 , semester 3, mandatory course
Workload of student for successfully completing the course. Each ECTS credit represents 30 working hours. These are the combined effort of face-to-face time, post-processing the subject of the lecture, exercises and preparation for the exam.

The total workload is distributed on the semester (01.04.-30.09. during the summer term, 01.10.-31.03. during the winter term).
60 class hours (= 45 clock hours) over a 15-week period.
The total student study time is 180 hours (equivalent to 6 ECTS credits).
There are therefore 135 hours available for class preparation and follow-up work and exam preparation.
Recommended prerequisites (modules):
Recommended as prerequisite for:
Module coordinator:
Prof. Dr. Kerstin Heuwinkel
Lecturer: Prof. Dr. Kerstin Heuwinkel

[updated 17.08.2020]
Learning outcomes:
Learning outcomes/skills:
Students will develop, expand and deepen their specialized and methodological skills with regard to the following:
_ Basics of non-profit management with special consideration given to tourism organizations and networks, as well as leisure and sports organizations
_ Managing non-profit organizations in the leisure, sports and tourism sectors
_ Economic and social dimensions in non-profit management, in particular with regard to developments and perspectives in the leisure, sports and tourism sectors
_ Theoretical concepts about the nature, meaning and structure of non-profit organizations
_ Excurses: Integration of philanthropic thoughts, civil society, motivation theories, the role of employees, donor behavior
_ Possibilities and limits of strategic planning and operational implementation in non-profit management in the leisure, sports and tourism sectors
_ Special characteristics of marketing non-profit organizations in the leisure, sports and tourism sectors
_ Design (-ability) of non-profit organizations in the leisure, sports and tourism sectors and their practical fields of activity
After successfully completing this module, students will:
_ have gained insights into the non-profit sector and understand its particularities.
_ be able to analyze and present specific problems in non-profit organizations.
_ have developed a multisector understanding of not-for-profit economic behavior.
International and intercultural relevance
_ Students will become familiar with international companies and organizations in the non-profit sector
_ We will use examples from international non-profit organizations and networks
_ Students will receive an introduction to the reality of professional practice in non-profit management
Practical professional relevance:
_ Management and policy concepts in the non-profit sector
_ Business and economic methods in the non-profit sector
_ Students will acquire social competence
_ Projects, guest lectures, excursions (together with students from different semesters and study programs)
_ Management concepts and methods with high relevance for the non-profit sector
_ Students will expand and deepen their ability to use modern presentation techniques, their project and teamwork skills, as well as scientific working skills.
After successfully completing this module, students will:
_ be able to understand and analyze the problems and special characteristics of non-profit management and map them in planning models.
_ be able to apply planning and control methods in non-profit management.
_ be able to describe, develop, plan and design processes in non-profit management.
_ be able to plan, implement and control strategies and concepts in non-profit management.
_ be able to cooperate and evaluate within the framework of project management (project focus/definition, planning, project structuring, prioritization/derivation/analysis, activity planning, implementation, success control).
_ be able to apply specialist and methodological knowledge from process management to the introduction of control processes.
_ be able to communicate more efficiently (pyramid principle) and interact with third parties and groups
_ be able to apply specialist and methodological knowledge with regard to motivation and teamwork (improvement of leadership skills, such as initiative, team skills, integration, delegation, conflict and assertiveness skills, self-confidence, willingness to take responsibility and risks)

[updated 20.01.2020]
Module content:
_ Basics of non-profit management: concepts, its significance, classification in business administration, current state of research and teaching
_ History, development, theories and examples of non-profit management in the leisure, sports and tourism sector
_ Non-profit governance and leadership: development of comprehensive and individual management concepts
_ Personnel management: basics and special aspects in non-profit organizations
_ Non-profit marketing: theoretical foundations and case studies, customer integration
_ Fundraising management: transaction-oriented versus relationship fundraising
_ Basics of financial management in non-profit organizations
_ Partnerships: significance, concepts and development of (intersector) partnerships in the non-profit sector

[updated 20.01.2020]
Teaching methods/Media:
_ Seminaristic lecture course
__ SOL _ Self-organized learning
_ _SRL _ Self-regulated learning_
_ Case studies (where appropriate, study trip)
_ Role playing
_ Group and project work (concept development and presentation)
_ Discussions with fellow students and third parties
_ Presentations and preparation of documentation/papers
On the basis of selected data material and case studies, students will learn to develop concepts independently, implement and reflect on them.

[updated 20.01.2020]
Recommended or required reading:
_ Andreasen, A.R./Kotler, P.: Strategic Management for Nonprofit Organizations, New Jersey, latest edition
_ Anheiner, H.K.: Nonprofit Organizations. Theory, Management, Policy, London, 2005
_ Backhaus, K./Voeth. M.: Industriegütermarketing, München, latest edition
_ Backhaus-Maul, H./Biedermann, C./Nährlich, S./Polterauer, J. (Hrsg.): Corporate Citizenship in Deutschland. Gesellschaftliches Engagement von Unternehmen. Bilanz und Perspektiven, Wiesbaden, 2. A., 2010
_ Badelt, C./Meyer, M./Simsa, R. (Hrsg.): Handbuch der Nonprofit Organisationen. Strukturen und Management, Stuttgart, 4. A., 2007
_ Baums, T. (Hrsg.): Bericht der Regierungskommission Corporate Governance. Unternehmensführung _ Unternehmenskontrolle _ Modernisierung des Aktienrechts, Köln, 2001
_ Becker, J.: Marketing-Konzeption, München, 9. A., 2009
_ Bruhn, M.: Marketing für Nonprofit-Organisationen. Grundlagen _ Konzepte _ Instrumente, Stuttgart, 2. A., 2011
_ Bruhn, M./Michalski, S. (Hrsg.): Marketing als Managementprozess, Zürich, 3. A., 2009
_ Buber, R./Faschig, H.: Leitbilder in Nonprofit Organisationen. Entwicklung und Umsetzung, Wien, 1999
_ Burnett, K.: Relationship Fundraising _ A Donor Based Approach to the Business of Raising Money, San Francisco, 2. A., 2002
_ Deutsches Zentralinstitut für soziale Fragen (DZI) (Hrsg.): Spendenbericht Deutschland 2010. Daten und Analysen zum Spendenverhalten in Deutschland, Berlin, 2010
_ DiMaggio, P.J./Anheiner, H.K.: The Sociology of Nonprofit Organizations, in: Annual Review of Sociology, Vol. 16, pp 137-159
_ Drucker, P.F.: Managing the Nonprofit Organization, London, 1990
_ Gesellschaft für Konsumforschung (GfK) (Hrsg.): GfK CharityScope. Available online
_ Helmig, B./Boenigk, S.: Nonprofit Management, München, 2012
_ Helmig, B./Purtschert, R. (Hrsg.): Nonprofit-Management, Wiesbaden, 2. A., 2006
_ Homburg, C./Krohmmer, H.: Marketingmanagement, Wiesbaden, 2009
_ Kotler, P./Roberto, N./Lee, N.: Social Marketing, Thousand Oaks, 2. A., 2002
_ Langer, A./Schröer, A. (Hrsg.): Professionalisierung im Nonprofit Management, Bern, 2011
_ Meier, A.: Informationsmanagement für NPOs, NGOs, Heidelberg, 2006
_ Oechsler, W.A.: Personal und Arbeit, München, 9. A., 2011
_ Pfaffenzeller, H.: Die Governance von Nonprofit-Organisationen, Available online.
_Regierungskommission Corporate Governance Kodex (Hrsg.): Deutscher Corporate Governance Kodex, latest edition, available online
_ Salzman, J.: Making the News: A guide for Nonprofits and Activists, Boulder, 1998
_ Sargeant, A.: Marketing Management for Nonprofit Organizations, Oxford, 3. A., 2009
_ Sargeant, A.; Fundraising Management, New York, 2. A., 2010
_ Saxton, J.: Gimme, gimme, gimme, available online
_ Schwarz, P.: Organisation in Nonprofit Organisationen, Grundlagen, Strukturen, Bern, 2005
_ Schwarz, P.: Management-Prozesse und _Systeme in Nonprofit Organisationen, Bern, 2006
_ Siebart, P.: Corporate Governance von Nonprofit Organisationen _ Ausgewählte Aspekte der Organisation und Führung, Bern, 2006
_ Tiebel, C.: Management in Non Profit Organisationen, München, 2006
_ Zimmer, A./Priller, E.: Gemeinnützige Organisationen im gesellschaftlichen Wandel, Wiesbaden, 2. A., 2007

[updated 20.01.2020]
[Wed Jul 24 10:15:32 CEST 2024, CKEY=fnm, BKEY=dms3, CID=DFMM-MFSTM-320, LANGUAGE=en, DATE=24.07.2024]