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Sports Management

Module name (EN):
Name of module in study programme. It should be precise and clear.
Sports Management
Degree programme:
Study Programme with validity of corresponding study regulations containing this module.
Management Sciences, Master, ASPO 01.10.2018
Module code: DFMM-MFSTM-W-111
Hours per semester week / Teaching method:
The count of hours per week is a combination of lecture (V for German Vorlesung), exercise (U for Übung), practice (P) oder project (PA). For example a course of the form 2V+2U has 2 hours of lecture and 2 hours of exercise per week.
4V (4 hours per week)
ECTS credits:
European Credit Transfer System. Points for successful completion of a course. Each ECTS point represents a workload of 30 hours.
Semester: 1
Mandatory course: yes
Language of instruction:
Project work (Can be repeated annually)

[updated 20.01.2020]
Applicability / Curricular relevance:
All study programs (with year of the version of study regulations) containing the course.

DFMM-MFSTM-W-111 Management Sciences, Master, ASPO 01.10.2018 , semester 1, mandatory course, general subject
MFSTM-W-111 (P440-0028) Leisure, Sports, Tourism Management, Master, ASPO 01.04.2017 , semester 2, optional course, general subject
Workload of student for successfully completing the course. Each ECTS credit represents 30 working hours. These are the combined effort of face-to-face time, post-processing the subject of the lecture, exercises and preparation for the exam.

The total workload is distributed on the semester (01.04.-30.09. during the summer term, 01.10.-31.03. during the winter term).
60 class hours (= 45 clock hours) over a 15-week period.
The total student study time is 180 hours (equivalent to 6 ECTS credits).
There are therefore 135 hours available for class preparation and follow-up work and exam preparation.
Recommended prerequisites (modules):
Recommended as prerequisite for:
Module coordinator:
Prof. Dr. Ralf Rockenbauch
Lecturer: Prof. Dr. Ralf Rockenbauch

[updated 17.08.2020]
Learning outcomes:
Learning outcomes/skills:
After successfully completing this module, students will be able to:
_ work independently or in groups on a complex topic from the field of sports management using scientific methods,
_ independently gather, evaluate and use information in a targeted manner,
_ scientifically substantiate and formulate their research findings in writing and document key results using modern presentation techniques, as well as present them to the group (and third parties, if necessary).
_ develop concepts for the field of sports individually or in a group (as well as with third parties, if necessary) and implement them,
_ document the key results of their project and communicate them in a presentation to the group (as well as to third parties, if necessary).
Students will be able to follow current discussions on sports science and be able to critically reflect on publications from relevant scientific sub-disciplines, as well as use them for their studies.
_ They will be able to plan, conduct and implement recreational, popular, preventive, rehabilitation and competitive sports programs (motor and methodological-didactic skills).
_ Students will be able to assess abilities and skills, performance and development, learning and training successes and changes in behavior using appropriate diagnostic procedures (diagnostic skills).
_ They will have mastered conversation and coaching techniques, as well as conflict and stress management techniques (communication skills).
Students will develop, expand and deepen their basic knowledge about:
_ the economic dimensions in the sports sector, especially with regard to the developments and perspectives in this area.
_ modern consumption theory approaches in the context of sports management.
_ the special aspects of marketing educational sports offers.
_ the strategic marketing of organizations in the leisure and sports sector.
_ marketing mix instruments (product, price, communication and distribution policy) in a regional, national and international context.
_ the special aspects of the leisure, sports and tourism sector in the field of sports and experience marketing.
_ market structures, market participants in the leisure, sports and tourism sector (suppliers, customers, organizations).
After successfully completing this module, students will:
_ have deepened their insights into the sports management of organizations in the sports sector and will be able to analyze and present procedural and structural organizational issues in the sports and leisure industry (organizational change; special features of international sport organizations).
_ With this background, they will be able to further develop and establish the structures of corresponding organizations.  
International and intercultural relevance:
_ Working with (inter-) national sports and leisure companies
_ Examples from international organizations and companies in the sports and leisure segment
Practical relevance:
_ Management and policy concepts in the sports and leisure industry
_ Business and economic methods in the sports and leisure industry
_ Social competence
_ Projects, events, guest lectures, excursions (together with students from different semesters and study programs)
_ In particular, sports science-based management concepts and methods with high relevance for the sustainable sport and leisure industry
Students will expand and deepen their ability to use modern presentation techniques, their project and team work skills, as well as their scientific working skills.
After successfully completing this module, students will:
_ be able to understand and analyze service-oriented questions and special aspects of the sports and leisure industry and then map them in planning models.
_ be able to apply in-depth knowledge about planning and control methods in sports and leisure management (planning marketing instruments strategically, as well as operational implementation)
_ be able to describe, develop, plan and design service-specific processes in sports and leisure management.
_ be able to plan service-oriented strategies and concepts in sports and leisure management.

[updated 20.01.2020]
Module content:
_This course deals with topics and projects from the field of sports science, sports and leisure management, with the following areas in particular:
_ Developments in and perspectives of the sports and leisure industry
_ Sports and event marketing
_ Modern consumption theory approaches in sports and leisure management
_ Advanced scientific and methodological knowledge in sports and leisure management
_ The strategic marketing of sports and leisure facilities
_ Marketing mix instruments (product, price, communication and distribution policy) in a regional, national and international context
_ Differentiation of sport and leisure offers
_ Adventure-oriented offers and projects in leisure, sports and tourism
_ The module covers the practical development and implementation of sport projects.
_ Processes and their management within the framework of sports, adventure and experience-oriented offers: subjective experience, emotions, social dynamics, problem solving, reflection and transfer potential between work, leisure, sports and tourism.
_ (Framework) conditions and forms of sports science practice (nature sports activities, play and adventure pedagogy in urban areas, designing fields of experience for the senses, adventure and adventure sports and tourism).
_ Integration of sports and experience-oriented approaches in various areas in leisure, sports, tourism
_ Creating spaces for sports experiences
- Students will be able to analyze, design and evaluate spaces for sports experiences - together with other disciplines (architecture, design, media design, engineering, medicine, sports science, geography, economics, etc.).
_ The module discusses the increasing importance of staged worlds of experience and offers in sports - in particular:
- Staging incentives and events in sports
- Staging events in leisure, sports, tourism
- Cross-disciplinary staging techniques
- Creating staging concepts in cooperation with other associated trades
- As part of the examination, students will be expected to develop their own concept for an offer in the field of sports, present it in a presentation using suitable media and, if necessary, implement it.
_ The will students have in-depth knowledge about sports science and sports management, including:   
- Intra- and extrasportive perspectives of meaning, methodological decisions,
- The analysis of team building models and models for the (re-)integration of individuals (with regard to the feasibility of the models),
- Recreational and popular sports
- Competitive sports
_ Organization in the sports sector
- Preventative and rehabilitation sports
- Sport sociology and psychology
- Training theory
_ Developments and perspectives in sports and the sports industry
- Sports and tourism
- Sports marketing
_ Modern consumption theory approaches in sports and sport management
_ Basics of sports management
_ Strategic marketing of organizations in the sports sector
_ Marketing mix instruments (product, price, communication and distribution policy) in a regional, national and international context
The module structure helps students develop key competencies such as presentation skills, delegation and teamwork skills, conceptual interdisciplinary and creative thinking, and the ability to implement concepts operationally.
Students will work on subtasks individually and/or in groups.

[updated 20.01.2020]
Teaching methods/Media:
_ Seminaristic lecture course
__ SOL _ Self-organized learning
_ _SRL _ Self-regulated learning_
_ Case studies (where appropriate, study trip)
_ Role playing
_ Group work (concept development, as well as presentation and, if necessary, implementation)
_ Discussions with fellow students and third parties
_ Presentations and preparation of documentation/papers
On the basis of selected data material and case studies, students will learn to develop concepts independently, analyze and implement them and reflect on them.

[updated 20.01.2020]
Recommended or required reading:
_ Depends on the respective topic
_ Information on introductory literature can be found in the respective module description under "Recommended prerequisites"
_ Current literature lists will be made available to students at the beginning of the semester (exemplary references):
- Bischof, R., Event-Marketing _ Emotionale Erlebniswelten schaffen, Zielgruppen  nachhaltig binden, Berlin, latest edition
- Csikszentmihalyi, M./Jackson, S.A.: Flow im Sport. München 2000
- Csikszentmihalyi, M.: Das Flow-Erlebnis. Stuttgart 1993
- FdSnow, Fachzeitschrift für den Skisport, Freunde des Skisports im Deutschen Skiverband
- Finger, Claus, Gayler, Brigitte, Animation im Urlaub: Handbuch für Planer und Praktiker, Oldenbourg Verlag, 2003
- Forsberg, K. et all, (2000), Visualizing Project Management, A model for business and technical success, Second Edition, John Wiley and Sons Inc.
- Freyer, W., Sport-Marketing: Modernes Marketing-Management für die Sportwirtschaft, Berlin, latest edition  
- Hayes, N., Saving Sailing, Crickhollow, Milwaukee, 2009, How _ and more importantly _ why? A provocative argument and action plan _ sure to appeal to sailors everywhere _ for the revival of family sailing . . . and quality uses of free time for rewarding intergenerational pastimes, lifelong hobbies, and free-time pursuits.
- Hoye, R., Sport management: principles and applications, 2. Auflage, Elsevier, Amsterdam u. a., 2009
- Institut für Mobilitätsforschung (Hrsg.), Erlebniswelten und Tourismus, Springer, Berlin, 2004
- John Dattilo, Leisure education program planning: a systematic approach, Venture Publishing, 2008
- Letzner, V., Tourismusökonomie _ Volkswirtschaftliche Aspekte rund ums Reisen, Oldenbourg, München, 2010
- Managing Change in Tourism: Creating Opportunities - Overcoming Obstacles, Thomas Bieger, Peter Keller (Herausgeber), Berlin, latest edition (For more see:
- Neumann, P.: Das Wagnis im Sport. Schorndorf 1999
- Nufer, G., Bühler, A., (Hrsg.), Management und Marketing im Sport _ Berlin, latest edition (For more see:
- Opaschowski, H., Das gekaufte Paradies, Germa Press, Hamburg, latest edition
- Opaschowski, H., Tourismus, Leske und Budrich, Opladen, latest edition
- Opaschowski, H.W.: Deutschland 2020. Wie wir morgen leben _ Prognosen der Wissenschaft. Wiesbaden 2006
- Opaschowski, H.W.: Freizeitökonomie _ Marketing von Erlebniswelten. Opladen  1995
- Opaschowski, H.W.: Xtrem _ Der kalkulierte Wahnsinn. Hamburg 2000
- Reinhold Popp, Marianne Schwab, Pädagogik der Freizeit, Hohengehren, 2003
- Schilling, J., Planung von Ferienlagern und Freizeiten, München, 1981
- Schulze, G.: Die Erlebnisgesellschaft, Kultursoziologie der Gegenwart Frankfurt 1995
- Steinecke, A. (Hrsg.), Erlebnis- und Konsumwelten, Oldenbourg, München, 2000
- Wopp, Ch.: Entwicklungen und Perspektiven des Freizeitsports. Meyer & Meyer, Aachen 1995
- Green Champions in Sport and Environment, Guide to environmentally-sound large sporting events, German Federal Ministry for the Environment, Nature Conservation and Nuclear Safety, German Olympic Sports Confederation, Berlin, 2007
- Haedrich, G., Kaspar, C. u. a. (Hrsg.), Tourismus-Management, 3. Auflage, de Gruyter, Berlin u. a., 1998
- Hobel, B. and Schütte, S. (2006), Projektmanagement, Wiesbaden, Betriebswirtschaftlicher Verlag Gabler
- Holloway, C., The business of tourism, 7. Auflage, Pearson Education, London, 2006
- Hoyle, L., Event marketing how to successfully promote events, festivals, conventions and expositions, Wiley, New York, latest edition
- Hungenberg, H., Problemlösung und Kommunikation, München, latest edition
- Drina Kunkel, Als Animateur ins Ausland: Gästebetreuung zwischen Traum und Wirklichkeit ; Jobs, Bewerbung, Tipps und Adressen, Ausbildung in Tourismus & Freizeit ; [Hotels, Campingplätze, Clubanlagen, Kreuzfahrtschiffe ; Bewerbung, Fakten, Strategien, Tipps und Adressen ; Saison 2005], 2004
- Herold, H., und C., Selbstorganisiertes Lernen in Schule und Beruf, 2013

[updated 20.01.2020]
[Thu Oct  5 03:54:11 CEST 2023, CKEY=fs, BKEY=dms3, CID=DFMM-MFSTM-W-111, LANGUAGE=en, DATE=05.10.2023]