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Mobility Management

Module name (EN): Mobility Management
Degree programme: Leisure, Sports, Tourism Management, Master, ASPO 01.04.2014
Module code: MFSTM-W71
Hours per semester week / Teaching method: 4V (4 hours per week)
ECTS credits: 6
Semester: 2
Mandatory course: no
Language of instruction:
German
Assessment:
Project work (Can be repeated annually)

[updated 20.01.2020]
Applicability / Curricular relevance:
MFSTM-W71 Leisure, Sports, Tourism Management, Master, ASPO 01.04.2014, semester 2, optional course, general subject
Workload:
60 class hours (= 45 clock hours) over a 15-week period.
The total student study time is 180 hours (equivalent to 6 ECTS credits).
There are therefore 135 hours available for class preparation and follow-up work and exam preparation.
Recommended prerequisites (modules):
MFSTM-110 Leisure, Sport and Tourism Studies
MFSTM-120 Stakeholders in the Leisure, Sport and Tourism Sectors
MFSTM-130 Project and Process Management
MFSTM-140 Intercultural and Sociocultural Competence
MFSTM-150 Empirical Methods in Social Science Research


[updated 24.01.2014]
Recommended as prerequisite for:
Module coordinator:
Prof. Dr. Ralf Rockenbauch
Lecturer:
Dozenten des Studiengangs


[updated 24.01.2014]
Learning outcomes:
After successfully completing this module, students will be able to:
_ work independently or in groups on a complex topic from the field of mobility management using scientific methods,
_ be able to independently procure, evaluate and use information in a targeted manner,
_ be able to scientifically substantiate and formulate their research findings in writing and document key results using modern presentation techniques, as well as present them to the group (and third parties, if necessary).
_ be able to develop concepts in the field of mobility management individually or in a group (as well as with third parties, if necessary) and implement them,
_ be able to document the key results of their project and communicate them in a presentation to the group (as well as to third parties, if necessary).
 
Students will be able to follow current discussions on transport science and be able to critically reflect on publications from relevant scientific sub-disciplines, as well as use them for their studies.
_ They will be able to plan, conduct and implement transport science offers (methodological-didactic skills).
_ They will be able to evaluate methods for traffic simulation (diagnostic competence).
_ They will have mastered conversation and coaching techniques, as well as conflict and stress management techniques (communication skills).
 
Students will develop, expand and deepen their basic knowledge about:
_ the economic dimensions in the context of leisure, sports, tourism, mobility and transport, particularly with regard to the interrelationships in the supply management of mobility/transport service companies.
_ modern consumption theory approaches in the context of mobility and transport.
_ the special aspects of marketing mobility/transport services.
_ the strategic marketing of mobility/transport service companies.
_ marketing mix instruments (product, price, communication and distribution policy) in a regional, national and international context.
_ the special aspects of the transport sector.
_ market structures, market participants in the transport sector (suppliers, customers, organizations).
_ traffic simulations (traffic generation, distribution, rerouting, selecting a transport mode) and the strategic planning of marketing instruments for mobility/transport service providers.
_ Design (-ability) of international mobility consulting
After successfully completing this module, students will:
_ have deepened their insights into the management of mobility/transport services and will be able to analyze and present procedural and structural organizational issues in transport industry organizations (organizational change; special features of international transport organizations)
_ With this background, they will be able to further develop and establish the structures of corresponding organizations.  
 
 
International and intercultural relevance:
_ Working with (inter-) national mobility/transport service companies
_ Examples from international organizations and companies in the mobility/transport service segment
 
Practical relevance:
_ Management and policy concepts in the non-profit sector
_ Business and economic methods in the mobility/transport service sector
_ Social competence
 
_ Projects, guest lectures, excursions (together with students from different semesters and study programs)
_ In particular, management concepts and methods in the context of mobility and transport with a high relevance for sustainable mobility management
 
_ Students will expand and deepen their ability to use modern presentation techniques, their project and team work skills, as well as their scientific working skills.
_ Projects, events, guest lectures, excursions (together with students from different semesters and study programs)
_ In particular, adventure and experiential education management concepts and methods with high relevance for the sustainable recreation industry
 
Students will expand and deepen their ability to use modern presentation techniques, their project and team work skills, as well as their scientific working skills.
 
After successfully completing this module, students will:
_ be able to understanding and analyze service-oriented issues and special features in the mobility/transport service sector and map them in planning models   be able to apply basic planning and control methods in mobility/transport service management (planning marketing instruments strategically and operational implementation in projects)   be able to describe, develop, plan and design basic service-specific processes in mobility/transport service management,   be able to plan, implement and control basic service-oriented strategies and concepts in mobility/transport service management (process policy within the marketing mix in mobility/transport service management)   be able to cooperate and evaluate within the framework of project management (focus/project definition, planning, structuring a project, priorizing/deriving analyses, planning activities, implementation, success control)   be able to apply basic process management skills to establish control processes   be able to communicate more efficiently (pyramid principle) and interact with external parties and groups   be able to apply motivation techniques and work in teams

[updated 20.01.2020]
Module content:
Module content:
 
_This course deals with topics and projects from the field of mobility management, with the following areas in particular:
 
_ Developments and perspectives in the transport sector
_ Mobility motives/mobility research (fun vs. functional vs. experiencial mobility etc.)
_ Position on mobility management and transport science
_ In-depth study of the interrelationships and problems in the transport sector
_ Transport performance indicators
_ Economic approaches, in particular, of modern consumption theory in transport
_ Transport policy
 
_ Makers, objectives and instruments of transport policy
_ Transport management
_ In-depth study of the operational characteristics of the following transport modes: railways, bicycles, air transport, motorized individual transport, shipping
_ Planning processes and tools for planning services in public transport companies, from traffic simulations to timetables (traffic generation, distribution, reallocation, selecting means of transport, network graphics, rotation planning)
_ Portfolio management of mobility/transport service providers (network management DB and air; vehicles and infrastructure)
_ Traffic simulations (traffic origin, distribution, re-routing, selecting a means of transport)
_ The strategic marketing of mobility/transport service providers
_ Sustainable mobility management
_ Marketing mix instruments (product, price, communication, distribution and process policy) in (inter-) national, as well as inter and intramodal contexts
_ Modern consumption theory approaches in transport
 
The module structure helps students develop key competencies such as presentation skills, delegation and teamwork skills, conceptual interdisciplinary and creative thinking, and the ability to implement concepts operationally.
 
Students will work on subtasks individually and/or in groups.


[updated 20.01.2020]
Teaching methods/Media:
_ Seminaristic lecture course
__ SOL _ Self-organized learning
_ _SRL _ Self-regulated learning_
_ Case studies (where appropriate, study trip)
_ Role playing
_ Group work (concept development, as well as presentation and, if necessary, implementation)
_ Discussions with fellow students and third parties
_ Presentations and preparation of documentation/papers
 
On the basis of selected data material and case studies, students will learn to develop concepts independently, analyze and implement them and reflect on them.


[updated 20.01.2020]
Recommended or required reading:
_ Depends on the respective topic
_ Information on introductory literature can be found in the respective module description under "Recommended prerequisites"
_ Current literature lists will be made available to students at the beginning of the semester (exemplary references):
- Meffert, H. (Hrsg.), Verkehrsdienstleistungsmarketing, Gabler, Wiesbaden, 2000
- Mobilitätsberatung _ Neue Lösungsstrategien im Konfliktfeld Verkehr, Tagungsband zur Mobilitätsberaterkonferenz 1994, Graz, 1994
- Rockenbauch, Ralf, Verkehrskonzeptionen für die Zukunft unter besonderer Berücksichtigung des Fahrradverkehrs _ Eine ökonomisch-politische Analyse, Lang, Frankfurt, 1996
- Rockenbauch, R., Roth, J., Grundlagen zur Integration des Radverkehrs in die zukünftigen Verkehrskonzeptionen in Mainz, Georg-Forster-Institut Mainz, 1997
- Sterzenbach, R., Conrady, R., Luftverkehr, latest edition, Oldenbourg, München
- Diederich, H., Verkehrsbetriebslehre, Gabler, Wiesbaden, 1977
- Diederich, H., Verkehrsbetriebslehre, in: Handwörterbuch der Betriebswirtschaft, W. Wittmann et al. (Hrsg.), 5. Aufl., Stuttgart, pp. 4551- 4559, 1993
- Grandjot, H., Verkehrspolitik, Grundlagen, Funktionen und Perspektiven für Wissenschaft und Praxis, Hamburg, 2002
- Aberle, G., Transportwirtschaft, 4. Aufl., München, Wien, 2003
- Laaser, C., Wettbewerb im Verkehrswesen, Tübingen, 1991
- Frerich, J., Müller, G., Europäische Verkehrspolitik, Bd. 1 + 2 + 3, München, Wien, 2004, 2006
- Letzner, V., Tourismusökonomie _ Volkswirtschaftliche Aspekte rund ums Reisen,  Oldenbourg, München, 2010
- Schröder, A., Das Phänomen der Low Cost Carrier und deren Beeinflussung raum- zeitlicher Systeme im Tourismus, Materialien zur Fremdenverkehrsgeografie, Heft 68, Trier, 2010
- Fit for Cruises: Teaching units under http://fit-for-cruises.fvw.de/
- Craig, C.S. and Douglas, S.P. (2005): International Marketing Research, 3rd. Edition, Wiley, West Sussex
- Gilmore, A. (2003): Services Marketing and Management, Sage Publications, London
- Kotler, P.; Keller, K. (2009): Marketing Management, 13.th Edition, Pearson Education, London
- International Transport:
- Managing Change in Tourism: Creating Opportunities - Overcoming Obstacles, Thomas Bieger, Peter Keller (Herausgeber), Berlin, latest edition
- For more see: http://www.alexandria.unisg.ch/Publikationen/Zitation/Thomas_Bieger
- Institut für Mobilitätsforschung (Hrsg.), Erlebniswelten und Tourismus, Springer, Berlin, 2004
 
Furthermore, project-specific introductory literature in relevant (foreign) languages will be announced in the course of the lecture.


[updated 20.01.2020]
[Thu Dec  2 01:46:08 CET 2021, CKEY=fmb, BKEY=fsm, CID=MFSTM-W71, LANGUAGE=en, DATE=02.12.2021]