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Empirical Methods in Social Science Research

Module name (EN): Empirical Methods in Social Science Research
Degree programme: Leisure, Sports, Tourism Management, Master, ASPO 01.04.2014
Module code: MFSTM-150
Hours per semester week / Teaching method: 4V (4 hours per week)
ECTS credits: 6
Semester: 1
Mandatory course: yes
Language of instruction:
Term paper with presentation (Can be repeated annually)

[updated 20.01.2020]
Applicability / Curricular relevance:
MFSTM-150 Leisure, Sports, Tourism Management, Master, ASPO 01.04.2014, semester 1, mandatory course
60 class hours (= 45 clock hours) over a 15-week period.
The total student study time is 180 hours (equivalent to 6 ECTS credits).
There are therefore 135 hours available for class preparation and follow-up work and exam preparation.
Recommended prerequisites (modules):
Recommended as prerequisite for:
MFSTM-350 Leisure, Sport and Tourism Management - Study Project
MFSTM-W-11 Edutainment
MFSTM-W-111 Sports Management
MFSTM-W-141 Health and Wellness Tourism
MFSTM-W-21 Entrepreneurship
MFSTM-W-31 Recreation and Adventure Management
MFSTM-W-91 Quality Management
MFSTM-W71 Mobility Management

[updated 24.01.2014]
Module coordinator:
Prof. Dr. Achim Schröder
Dozenten des Studiengangs

[updated 23.01.2014]
Learning outcomes:
After successfully completing this module, students will be able to:
_ demonstrate the importance of empirical social research in the fields of leisure, sports and tourism management.
_ explain and apply theoretical scientific principles.
_ transfer problems from the fields of leisure, sports and tourism management (resp. cultural management), alone or in a team, into a research design and then implement it using the methods, techniques and methods they have learned.
_ be able to prepare and analyze data independently, document key results and convey them to the group (as well as to external parties, if necessary) in a presentation.

[updated 20.01.2020]
Module content:
_ Objectives and procedure of empirical social research (research process)
_ Scientific theoretical basics (definitions, hypotheses, theories and laws, explanation and naive falsification, empirical significance of theories)
_ Concept specification, operationalization and measurement (scales, quality criteria, indexing and scaling)
_ Research design and types of research
_ Non-random sampling
_ Data collection techniques (interviewing, observation, content analysis, non-reactive measurement techniques)
_ Data preparation and analysis
_ Interpretation and publication
Seminar on focus area:
_Students will get the chance to apply the content conveyed in the lecture to a task or problem from the field of leisure, sports and tourism management (resp. cultural management).

[updated 20.01.2020]
Teaching methods/Media:
_ Lecture and seminar
_ Case studies
_ Role playing
_ Group and project work (concept development and presentation)
_ Discussions with fellow students and third parties
_ Presentations and preparation of documentation/papers
Students will learn to develop and implement research concepts, as well as present their results based on independently conducted studies.

[updated 20.01.2020]
Recommended or required reading:
_ Atteslander, P., Methoden der empirischen Sozialforschung. Erich Schmidt Verlag, Berlin, latest edition
_ Fantapié Altobelli, Claudia: Marktforschung : Methoden, Anwendungen,  Praxisbeispiele, UVK/Lucius, latest edition
_ Fantapié Altobelli, Claudia; Hoffmann, Sascha: Grundlagen der Marktforschung, UVK/Lucius, München, latest edition
_ Flick, U., Qualitative Sozialforschung: Eine Einführung, rororo, 2007
_ Koch, Jörg: Marktforschung. Grundlagen und praktische Anwendung, Oldenbourg, München, latest edition
_ Schnell/Hill/Esser: Methoden der empirischen Sozialforschung, Oldenbourg, München, latest edition
_ Seitz, Erwin; Meyer, Wolfgang: Tourismusmarktforschung, Vahlen, München, latest edition
_ Przyborski, A., Wohlrab-Sahr, M.: Qualitative Sozialforschung: Ein Arbeitsbuch, Oldenbourg, latest edition

[updated 20.01.2020]
[Thu Dec  2 01:31:31 CET 2021, CKEY=fmdes, BKEY=fsm, CID=MFSTM-150, LANGUAGE=en, DATE=02.12.2021]