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Corporate Management

Module name (EN): Corporate Management
Degree programme: Leisure, Sports, Tourism Management, Master, ASPO 01.04.2014
Module code: MFSTM-210
Hours per semester week / Teaching method: 4V (4 hours per week)
ECTS credits: 6
Semester: 2
Mandatory course: yes
Language of instruction:
Written exam (90 minutes/can be repeated semesterly)

[updated 20.01.2020]
Applicability / Curricular relevance:
MFSTM-210 Leisure, Sports, Tourism Management, Master, ASPO 01.04.2014, semester 2, mandatory course
60 class hours (= 45 clock hours) over a 15-week period.
The total student study time is 180 hours (equivalent to 6 ECTS credits).
There are therefore 135 hours available for class preparation and follow-up work and exam preparation.
Recommended prerequisites (modules):
Recommended as prerequisite for:
MFSTM-330 Financial Management and Project Funding

[updated 23.01.2014]
Module coordinator:
Prof. Dr. Petra Garnjost
Dozenten des Studiengangs

[updated 23.01.2014]
Learning outcomes:
In this module, strategic management is understood as the direct and indirect influence of behavior on the realization of goals derived from the superior goals of the organization, the company and the expectations of its stakeholders. After successfully completing this module, students will be able to make business decisions on the basis of corporate and environmental analyses and the structured derivation of alternatives, to implement them successfully in the company and to control success.
After taking part in the _Corporate Management_ module, students will be able to,
_ identify and evaluate potential and challenges with regard to the development of corporate strategies,
_ understand and systematize the complexity of the strategic management of companies,
_ analyze and assess the relevant framework conditions of company management,
_ explain management theories and apply them to practical business examples,
_ characterize and analyze corporate strategies at different levels,
_ make decisions in new situations in a structured and confident manner,
_ provide in-depth insights into management and leadership styles in everyday business life.

[updated 20.01.2020]
Module content:
_This course deals with complex business management topics from the leisure, sports and tourism sector.
_ Knowledge about the field of strategic management
_ Dynamics of global competition
_ Technical terms and theoretical framework of strategic management
_ Normative corporate management
_ Business environment analysis
_ Market-oriented corporate management
_ Resource-oriented corporate management
_ Implementing strategies
_ Leadership and diversity management

[updated 20.01.2020]
Teaching methods/Media:
_ Seminaristic lecture course
_ Case studies (where appropriate, study trips)
_ Group work
_ Structured discussions with fellow students and third parties

[updated 20.01.2020]
Recommended or required reading:
_ Depends on the respective topic
_ Current literature lists will be made available to students at the beginning of the semester (exemplary references):
- Dillerup, Stoi: Unternehmensführung, 2. Aufl. 2010
- Macharzina, Wolf: Unternehmensführung, 7. Aufl. 2010
- Schreyögg: Organisation: Grundlagen moderner Organisationsgestaltung, 5. Aufl. 2008.
- Stähle: Management: Eine verhaltenswissenschaftliche Perspektive, 9. Auflage 2013.
- Welge, Al-Laham: Strategisches Management. Grundlagen - Prozess _Implementierung, 6. Aufl. 2012.
- Wheelen, Hunger: Strategic management and business policy, 9. Auflage 2004.
- Briscoe/Schuler, International Human Resource Management, London.
- Dowling/Festing/Engle, International Human Resource Management: managing people in a multinational context, Andover.
- Mendenhall/Oddou, Readings and Cases in IHRM, Cincinnati.
- Hall/Hall, Understanding cultural differences, Boston.
- Hofstede, Culture´s consequences, comparing values, behaviors, institutions, and organizations across nations, Thousand Oaks.
- Scholz/Böhm, Human Resource Management in Europe _Comparative analysis and contextual understanding, Routledge.
_ Current articles in English-language business magazines such as the Harvard Business Review

[updated 20.01.2020]
[Sun Nov 28 12:24:57 CET 2021, CKEY=fu, BKEY=fsm, CID=MFSTM-210, LANGUAGE=en, DATE=28.11.2021]