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Entrepreneurship in Engineering

Module name (EN): Entrepreneurship in Engineering
Degree programme: Automotive Engineering, Master, ASPO 01.04.2021
Module code: FTM-ENT
SAP-Submodule-No.: P242-0102
Hours per semester week / Teaching method: 3V (3 hours per week)
ECTS credits: 3
Semester: 1
Mandatory course: no
Language of instruction:
Project with final presentation

[updated 25.05.2021]
Applicability / Curricular relevance:
FTM-ENT (P242-0102) Automotive Engineering, Master, ASPO 01.04.2021, semester 1, optional course
FTM-ENT (P242-0102) Automotive Engineering, Master, ASPO 01.04.2023, semester 1, optional course
45 class hours (= 33.75 clock hours) over a 15-week period.
The total student study time is 90 hours (equivalent to 3 ECTS credits).
There are therefore 56.25 hours available for class preparation and follow-up work and exam preparation.
Recommended prerequisites (modules):
Recommended as prerequisite for:
Module coordinator:
Prof. Dr. Jörg Hoffmann
Lecturer: Prof. Dr. Jörg Hoffmann

[updated 16.04.2021]
Learning outcomes:
After successfully completing this module, students will be familiar with the challenges connected to a problem-oriented development approach and will be able to analyze and evaluate them.
They will be able to evaluate and derive an economic enterprise from this approach.
In addition, they will be familiar with modern alternative development approaches, such as the Design Thinking Process or the Blue Ocean Strategy, and will be able to merge these with the problem-oriented development approach.
They will be able to create practice-oriented pitch decks and business plans.
Students will have a general overview of the basics of business administration and project management, as well as various tools for entrepreneurship in engineering, and will be able to assess and apply their areas of application and potential.

[updated 25.05.2021]
Module content:
        Innovation management (Innovation strategies, impulses for innovations, innovation processes)
        Generating ideas/concepts according to the principle of Design Thinking/ Design Sprint process, basics of Systematic Incentive Thinking (SIT) and the Ikigai concept, insight into the problem-oriented development approach in engineering.
        Market and competitor analysis
        Developing a cost model (design to cost)
        Developing a business model
        Principles of the institutional role model (economic and technical roles)
        Corporate financing
        Types of and the significance of entrepreneurship
        Principles of starting a business
        Establishing and expanding a company
        Basics of personnel management and leadership
        Basics for the development of marketing and sales strategies
        Market entry, marketing and positioning
        Company exit
        Conducting lessons learned sessions

[updated 25.05.2021]
Teaching methods/Media:
Lecture with labs and workshops

[updated 25.05.2021]
Recommended or required reading:
        Alexander Osterwalder, Yves Pigneur et al.: Business Model Generation: Ein Handbuch für Visionäre, Spielveränderer und Herausforderer
        Vanja, S. (2019), CAx für Ingenieure: Eine praxisbezogene Einführung
        Michael Lewrick, Patrick Link, Larry Leifer et al.: Das Design Thinking Playbook: Mit traditionellen, aktuellen und zukünftigen Erfolgsfaktoren
        Hauschildt, J., Salomo, S., Schultz, C., & Kock, A. (2016). Innovationsmanagement. Vahlen.
        Vahs, D., & Brem, A. (2013). Innovationsmanagement: Von der Idee zur erfolgreichen Vermarktung (4. Ausg.). Stuttgart: Schäffer-Poeschel Verlag.
        Eversheim, W., Schuh, G., Integrierte Produkt- und Prozessgestaltung

[updated 25.05.2021]
[Wed Oct  5 11:01:32 CEST 2022, CKEY=feii, BKEY=ftm, CID=FTM-ENT, LANGUAGE=en, DATE=05.10.2022]