| Module name (EN): Introduction to Business Administration |
| Degree programme: International Business, Bachelor, ASPO 01.10.2017 |
| Module code: BIBW-111 |
| SAP-Submodule-No.: P420-0057 |
| Hours per semester week / Teaching method: 2VF (2 hours per week) |
| ECTS credits: 2,5 |
| Semester: 1 |
| Mandatory course: yes |
| Language of instruction: English/German |
| Assessment: Written exam 60 min. [updated 14.03.2018] |
| Applicability / Curricular relevance: BIBW-111 (P420-0057) International Business, Bachelor, ASPO 01.10.2017, semester 1, mandatory course |
| Workload: 30 class hours (= 22.5 clock hours) over a 15-week period. The total student study time is 75 hours (equivalent to 2.5 ECTS credits). There are therefore 52.5 hours available for class preparation and follow-up work and exam preparation. |
| Recommended prerequisites (modules): None. |
| Recommended as prerequisite for: |
| Module coordinator: Prof. Dr. Petra Garnjost |
| Lecturer: Prof. Dr. Petra Garnjost [updated 26.02.2018] |
| Learning outcomes: After successfully completing this module students will: - know and be able to explain basic business administration terms - be able to describe the external and internal determining factors and results of entrepreneurial activity, - be able to illustrate and evaluate operational processes - be able to explain economic decisions - be able to identify the most important characteristics of the strategic management process - be able to describe selected models for situation analysis and the development of strategies - receive an overview of the international aspects of corporate management - be able to apply these concepts and tools in various sub-areas to simple business examples. [updated 14.03.2018] |
| Module content: Introduction to Business Administration - Basic concepts and interrelationships in business administration - Presentation and evaluation of business conditions - Description and explanation of operational processes - Operational key figures to measure a company´s success - Principles of corporate management (planning, organization, implementation and control) -Strategic corporate management and strategy approaches - Planning, decision making and control of business processes - Special characteristics of international management [updated 14.03.2018] |
| Teaching methods/Media: Lecture with case study work [updated 14.03.2018] |
| Recommended or required reading: - Thommen, Jean-Paul; Achleitner, Ann-Kristin: Betriebswirtschaftslehre : umfassende Einführung aus managementorientierter Sicht, Wiesbaden - Wöhe, Günter: Einführung in die Allgemeine Betriebswirtschaftslehre, München - Bovee, C. L., Thill,J.: Business in Action, Publisher: Prentice Hall - Ebert, R. J.; Griffin, R. W.: Business Essentials, Publisher: Prentice Hall - Solomon, M. R., Poatsy, M.A., Martin, K.: Better Business, Publisher: Prentice Hall - Williams, B.K; Sawyer, S. C.; Berston, S.: Business: A Practical Introduction, Publisher: Prentice Hall [updated 14.03.2018] |
[Sun Jul 3 02:24:18 CEST 2022, CKEY=ieb, BKEY=ibw3, CID=BIBW-111, LANGUAGE=en, DATE=03.07.2022]