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Competition and Corporate Strategy

Module name (EN): Competition and Corporate Strategy
Degree programme: International Business, Bachelor, ASPO 01.10.2020
Module code: IBB-610
Hours per semester week / Teaching method: 4VF (4 hours per week)
ECTS credits: 5
Semester: 6
Mandatory course: no
Language of instruction:
English
Assessment:
Curricular relevance:
IBB-610 International Business, Bachelor, ASPO 01.10.2020, semester 6, optional course
Workload:
60 class hours (= 45 clock hours) over a 15-week period.
The total student study time is 150 hours (equivalent to 5 ECTS credits).
There are therefore 105 hours available for class preparation and follow-up work and exam preparation.
Recommended prerequisites (modules):
IBB-240 Marketing and Market Research
IBB-340 Microeconomics
IBB-360 Strategic Management


[updated 04.02.2020]
Recommended as prerequisite for:
Module coordinator:
Prof. Dr. Markus Münter
Lecturer:
Prof. Dr. Markus Münter


[updated 04.02.2020]
Learning outcomes:
After successfully completing this module, students will have a sound overview of the fundamentals of competitive analysis and can analyze corporate strategy in a differentiated way and apply theoretical and empirical models, in particular to:
 
        explain and analyze industries, markets and competitive dynamics from a management-perspective,
        describe and evaluate empirical findings and theoretical models of competitive advantage,
        apply tools for analysis and decision making in corporate strategy,
        understand and evaluate the impact of technology and digitalization on competition and corporate strategy,
        analyze corporate strategies of different firms within one industry qualitatively and quantitatively,
        develop a case study and apply a comprehensive framework to a specific industry from a management consulting
        perspective.
 


[updated 04.02.2020]
Module content:
Content:
 
        Strategy and competition
        Case studies in corporate strategy
        Industry and competitive analysis
        Analyzing resources and capabilities
        Competitive advantage
        Industry evolution and strategic change
        Technology-based industries and management of innovation
        Implementing corporate strategy
        Business case building


[updated 05.12.2019]
Teaching methods/Media:
Lectures, exercises, case studies.

[updated 05.12.2019]
Recommended or required reading:
Literature:
 
        Grant, R.M., Contemporary strategy analysis: text and cases, New York 2018.
        Münter, M.T., Mikroökonomie, Wettbewerb und strategisches Verhalten, München, 2018.
        Johnson, G., Whittington, R., Regnér, P., Scholes, K. and Angwin, D., Exploring Strategy, London 2017.


[updated 05.12.2019]
[Mon Jun  1 09:44:30 CEST 2020, CKEY=icacs, BKEY=ibw4, CID=IBB-610, LANGUAGE=en, DATE=01.06.2020]