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Competition and Corporate Strategy

Module name (EN): Competition and Corporate Strategy
Degree programme: International Business, Bachelor, ASPO 01.10.2020
Module code: IBB-610
Hours per semester week / Teaching method: 4VF (4 hours per week)
ECTS credits: 5
Semester: 6
Mandatory course: no
Language of instruction:
English
Assessment:


[still undocumented]
Applicability / Curricular relevance:
IBB-610 International Business, Bachelor, ASPO 01.10.2020, semester 6, optional course
Workload:
60 class hours (= 45 clock hours) over a 15-week period.
The total student study time is 150 hours (equivalent to 5 ECTS credits).
There are therefore 105 hours available for class preparation and follow-up work and exam preparation.
Recommended prerequisites (modules):
IBB-240 Marketing and Market Research
IBB-340 Microeconomics
IBB-360 Strategic Management


[updated 04.02.2020]
Recommended as prerequisite for:
Module coordinator:
Prof. Dr. Markus Münter
Lecturer:
Prof. Dr. Markus Münter


[updated 04.02.2020]
Learning outcomes:
After successfully completing this module, students will have a sound overview of the fundamentals of competitive analysis and can analyze corporate strategy in a differentiated way and apply theoretical and empirical models, in particular to:
 
•        explain and analyze industries, markets and competitive dynamics from a management-perspective,
•        describe and evaluate empirical findings and theoretical models of competitive advantage,
•        apply tools for analysis and decision making in corporate strategy,
•        understand and evaluate the impact of technology and digitalization on competition and corporate strategy,
•        analyze corporate strategies of different firms within one industry qualitatively and quantitatively,
•        develop a case study and apply a comprehensive framework to a specific industry from a management consulting
        perspective.
 


[updated 04.02.2020]
Module content:
Content:
 
•        Strategy and competition
•        Case studies in corporate strategy
•        Industry and competitive analysis
•        Analyzing resources and capabilities
•        Competitive advantage
•        Industry evolution and strategic change
•        Technology-based industries and management of innovation
•        Implementing corporate strategy
•        Business case building


[updated 05.12.2019]
Teaching methods/Media:
Lectures, exercises, case studies.

[updated 05.12.2019]
Recommended or required reading:
Literature:
 
•        Grant, R.M., Contemporary strategy analysis: text and cases, New York 2018.
•        Münter, M.T., Mikroökonomie, Wettbewerb und strategisches Verhalten, München, 2018.
•        Johnson, G., Whittington, R., Regnér, P., Scholes, K. and Angwin, D., Exploring Strategy, London 2017.


[updated 05.12.2019]
[Wed Jul  6 05:32:05 CEST 2022, CKEY=icacs, BKEY=ibw4, CID=IBB-610, LANGUAGE=en, DATE=06.07.2022]