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Competition and Corporate Strategy

Module name (EN):
Name of module in study programme. It should be precise and clear.
Competition and Corporate Strategy
Degree programme:
Study Programme with validity of corresponding study regulations containing this module.
International Business, Bachelor, ASPO 01.10.2020
Module code: IBB-610
Hours per semester week / Teaching method:
The count of hours per week is a combination of lecture (V for German Vorlesung), exercise (U for Übung), practice (P) oder project (PA). For example a course of the form 2V+2U has 2 hours of lecture and 2 hours of exercise per week.
4VF (4 hours per week)
ECTS credits:
European Credit Transfer System. Points for successful completion of a course. Each ECTS point represents a workload of 30 hours.
Semester: 6
Mandatory course: no
Language of instruction:

[still undocumented]
Applicability / Curricular relevance:
All study programs (with year of the version of study regulations) containing the course.

IBB-610 International Business, Bachelor, ASPO 01.10.2020 , semester 6, optional course
Workload of student for successfully completing the course. Each ECTS credit represents 30 working hours. These are the combined effort of face-to-face time, post-processing the subject of the lecture, exercises and preparation for the exam.

The total workload is distributed on the semester (01.04.-30.09. during the summer term, 01.10.-31.03. during the winter term).
60 class hours (= 45 clock hours) over a 15-week period.
The total student study time is 150 hours (equivalent to 5 ECTS credits).
There are therefore 105 hours available for class preparation and follow-up work and exam preparation.
Recommended prerequisites (modules):
IBB-240 Marketing and Market Research
IBB-340 Microeconomics
IBB-360 Strategic Management

[updated 04.02.2020]
Recommended as prerequisite for:
Module coordinator:
Prof. Dr. Markus Münter
Prof. Dr. Markus Münter

[updated 04.02.2020]
Learning outcomes:
After successfully completing this module, students will have a sound overview of the fundamentals of competitive analysis and can analyze corporate strategy in a differentiated way and apply theoretical and empirical models, in particular to:
•        explain and analyze industries, markets and competitive dynamics from a management-perspective,
•        describe and evaluate empirical findings and theoretical models of competitive advantage,
•        apply tools for analysis and decision making in corporate strategy,
•        understand and evaluate the impact of technology and digitalization on competition and corporate strategy,
•        analyze corporate strategies of different firms within one industry qualitatively and quantitatively,
•        develop a case study and apply a comprehensive framework to a specific industry from a management consulting

[updated 04.02.2020]
Module content:
•        Strategy and competition
•        Case studies in corporate strategy
•        Industry and competitive analysis
•        Analyzing resources and capabilities
•        Competitive advantage
•        Industry evolution and strategic change
•        Technology-based industries and management of innovation
•        Implementing corporate strategy
•        Business case building

[updated 05.12.2019]
Teaching methods/Media:
Lectures, exercises, case studies.

[updated 05.12.2019]
Recommended or required reading:
•        Grant, R.M., Contemporary strategy analysis: text and cases, New York 2018.
•        Münter, M.T., Mikroökonomie, Wettbewerb und strategisches Verhalten, München, 2018.
•        Johnson, G., Whittington, R., Regnér, P., Scholes, K. and Angwin, D., Exploring Strategy, London 2017.

[updated 05.12.2019]
[Fri Dec  2 10:08:12 CET 2022, CKEY=icacs, BKEY=ibw4, CID=IBB-610, LANGUAGE=en, DATE=02.12.2022]