| Module name (EN): Competition and Corporate Strategy |
| Degree programme: International Business, Bachelor, ASPO 01.10.2020 |
| Module code: IBB-610 |
| Hours per semester week / Teaching method: 4VF (4 hours per week) |
| ECTS credits: 5 |
| Semester: 6 |
| Mandatory course: no |
| Language of instruction: English |
| Assessment: |
| Curricular relevance: IBB-610 International Business, Bachelor, ASPO 01.10.2020, semester 6, optional course |
| Workload: 60 class hours (= 45 clock hours) over a 15-week period. The total student study time is 150 hours (equivalent to 5 ECTS credits). There are therefore 105 hours available for class preparation and follow-up work and exam preparation. |
| Recommended prerequisites (modules): IBB-240 Marketing and Market Research IBB-340 Microeconomics IBB-360 Strategic Management [updated 04.02.2020] |
| Recommended as prerequisite for: |
| Module coordinator: Prof. Dr. Markus Münter |
| Lecturer: Prof. Dr. Markus Münter [updated 04.02.2020] |
| Learning outcomes: After successfully completing this module, students will have a sound overview of the fundamentals of competitive analysis and can analyze corporate strategy in a differentiated way and apply theoretical and empirical models, in particular to: • explain and analyze industries, markets and competitive dynamics from a management-perspective, • describe and evaluate empirical findings and theoretical models of competitive advantage, • apply tools for analysis and decision making in corporate strategy, • understand and evaluate the impact of technology and digitalization on competition and corporate strategy, • analyze corporate strategies of different firms within one industry qualitatively and quantitatively, • develop a case study and apply a comprehensive framework to a specific industry from a management consulting perspective. [updated 04.02.2020] |
| Module content: Content: • Strategy and competition • Case studies in corporate strategy • Industry and competitive analysis • Analyzing resources and capabilities • Competitive advantage • Industry evolution and strategic change • Technology-based industries and management of innovation • Implementing corporate strategy • Business case building [updated 05.12.2019] |
| Teaching methods/Media: Lectures, exercises, case studies. [updated 05.12.2019] |
| Recommended or required reading: Literature: • Grant, R.M., Contemporary strategy analysis: text and cases, New York 2018. • Münter, M.T., Mikroökonomie, Wettbewerb und strategisches Verhalten, München, 2018. • Johnson, G., Whittington, R., Regnér, P., Scholes, K. and Angwin, D., Exploring Strategy, London 2017. [updated 05.12.2019] |
[Mon Nov 30 23:56:10 CET 2020, CKEY=icacs, BKEY=ibw4, CID=IBB-610, LANGUAGE=en, DATE=30.11.2020]