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Introduction to Business

Module name (EN):
Name of module in study programme. It should be precise and clear.
Introduction to Business
Degree programme:
Study Programme with validity of corresponding study regulations containing this module.
International Business, Bachelor, ASPO 01.10.2020
Module code: IBB-111
Hours per semester week / Teaching method:
The count of hours per week is a combination of lecture (V for German Vorlesung), exercise (U for Übung), practice (P) oder project (PA). For example a course of the form 2V+2U has 2 hours of lecture and 2 hours of exercise per week.
2VF (2 hours per week)
ECTS credits:
European Credit Transfer System. Points for successful completion of a course. Each ECTS point represents a workload of 30 hours.
Semester: 1
Mandatory course: yes
Language of instruction:
Written exam (45 minutes)

[updated 27.01.2020]
Applicability / Curricular relevance:
All study programs (with year of the version of study regulations) containing the course.

IBB-111 International Business, Bachelor, ASPO 01.10.2020 , semester 1, mandatory course
Workload of student for successfully completing the course. Each ECTS credit represents 30 working hours. These are the combined effort of face-to-face time, post-processing the subject of the lecture, exercises and preparation for the exam.

The total workload is distributed on the semester (01.04.-30.09. during the summer term, 01.10.-31.03. during the winter term).
30 class hours (= 22.5 clock hours) over a 15-week period.
The total student study time is 75 hours (equivalent to 2.5 ECTS credits).
There are therefore 52.5 hours available for class preparation and follow-up work and exam preparation.
Recommended prerequisites (modules):
Recommended as prerequisite for:
IBB-310 International HR Management and Organization
IBB-340 Microeconomics
IBB-660 HR Leadership and Team Management

[updated 06.03.2020]
Module coordinator:
Prof. Dr. Petra Garnjost
Prof. Dr. Petra Garnjost

[updated 11.02.2020]
Learning outcomes:
After successfully completing this module, students will:
- know and be able to explain basic business administration terms,
- be able to describe the external and internal environment of corporations,
- be able to describe and explain the management process,
- be able to identify characteristics of the strategic management process,
- be able to describe selected models for situation analysis and the development of strategies,
- be able to identify core aspects of international corporate management,
- be able to work in teams on case studies.

[updated 04.02.2020]
Module content:
Introduction to Business
- Basic concepts of international business
- Political, economic, ecological, technical and legal environment of international businesses
- Stakeholder and shareholder value approaches
- Key indicators of corporate performance
- Principles of corporate management (planning, organization, implementation and control)
- Strategic management and strategy approaches
- Planning, decision-making and control of business processes
- Special characteristics of international management

[updated 04.02.2020]
Teaching methods/Media:
Lectures, exercises, videos, cases, quizzes

[updated 04.02.2020]
Recommended or required reading:
- Bovee, C. L., Thill, J.: Business in Action, Publisher: Prentice Hall
- Ebert, R. J.; Griffin, R. W.: Business Essentials, Publisher: Prentice Hall
- Solomon, M. R., Poatsy, M.A., Martin, K.: Better Business, Publisher: Prentice Hall
- Williams, B.K;  Sawyer, S. C.; Berston, S.:  Business: A Practical Introduction, Publisher: Prentice Hall

[updated 31.01.2020]
[Mon Jun 17 09:56:45 CEST 2024, CKEY=igbebdb, BKEY=ibw4, CID=IBB-111, LANGUAGE=en, DATE=17.06.2024]