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Introduction to Business

Module name (EN): Introduction to Business
Degree programme: International Business, Bachelor, ASPO 01.10.2020
Module code: IBB-111
Hours per semester week / Teaching method: 2VF (2 hours per week)
ECTS credits: 2,5
Semester: 1
Mandatory course: yes
Language of instruction:
Written exam (45 minutes)

[updated 27.01.2020]
Applicability / Curricular relevance:
IBB-111 International Business, Bachelor, ASPO 01.10.2020, semester 1, mandatory course
30 class hours (= 22.5 clock hours) over a 15-week period.
The total student study time is 75 hours (equivalent to 2.5 ECTS credits).
There are therefore 52.5 hours available for class preparation and follow-up work and exam preparation.
Recommended prerequisites (modules):
Recommended as prerequisite for:
IBB-310 International HR Management and Organization
IBB-340 Microeconomics
IBB-660 HR Leadership and Team Management

[updated 06.03.2020]
Module coordinator:
Prof. Dr. Petra Garnjost
Prof. Dr. Petra Garnjost

[updated 11.02.2020]
Learning outcomes:
After successfully completing this module, students will:
- know and be able to explain basic business administration terms,
- be able to describe the external and internal environment of corporations,
- be able to describe and explain the management process,
- be able to identify characteristics of the strategic management process,
- be able to describe selected models for situation analysis and the development of strategies,
- be able to identify core aspects of international corporate management,
- be able to work in teams on case studies.

[updated 04.02.2020]
Module content:
Introduction to Business
- Basic concepts of international business
- Political, economic, ecological, technical and legal environment of international businesses
- Stakeholder and shareholder value approaches
- Key indicators of corporate performance
- Principles of corporate management (planning, organization, implementation and control)
- Strategic management and strategy approaches
- Planning, decision-making and control of business processes
- Special characteristics of international management

[updated 04.02.2020]
Teaching methods/Media:
Lectures, exercises, videos, cases, quizzes

[updated 04.02.2020]
Recommended or required reading:
- Bovee, C. L., Thill, J.: Business in Action, Publisher: Prentice Hall
- Ebert, R. J.; Griffin, R. W.: Business Essentials, Publisher: Prentice Hall
- Solomon, M. R., Poatsy, M.A., Martin, K.: Better Business, Publisher: Prentice Hall
- Williams, B.K;  Sawyer, S. C.; Berston, S.:  Business: A Practical Introduction, Publisher: Prentice Hall

[updated 31.01.2020]
[Sat Oct 16 23:56:17 CEST 2021, CKEY=igbebdb, BKEY=ibw4, CID=IBB-111, LANGUAGE=en, DATE=16.10.2021]