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Module name (EN):
Name of module in study programme. It should be precise and clear.
Degree programme:
Study Programme with validity of corresponding study regulations containing this module.
International Business, Bachelor, ASPO 01.10.2020
Module code: IBB-340
The exam administration creates a SAP-Submodule-No for every exam type in every module. The SAP-Submodule-No is equal for the same module in different study programs.
Hours per semester week / Teaching method:
The count of hours per week is a combination of lecture (V for German Vorlesung), exercise (U for Übung), practice (P) oder project (PA). For example a course of the form 2V+2U has 2 hours of lecture and 2 hours of exercise per week.
4V (4 hours per week)
ECTS credits:
European Credit Transfer System. Points for successful completion of a course. Each ECTS point represents a workload of 30 hours.
Semester: 3
Mandatory course: yes
Language of instruction:
Written exam (90 minutes / can be repeated semesterly)

[updated 25.11.2019]
Applicability / Curricular relevance:
All study programs (with year of the version of study regulations) containing the course.

IBB-340 (P420-0253) International Business, Bachelor, ASPO 01.10.2020 , semester 3, mandatory course
Workload of student for successfully completing the course. Each ECTS credit represents 30 working hours. These are the combined effort of face-to-face time, post-processing the subject of the lecture, exercises and preparation for the exam.

The total workload is distributed on the semester (01.04.-30.09. during the summer term, 01.10.-31.03. during the winter term).
60 class hours (= 45 clock hours) over a 15-week period.
The total student study time is 150 hours (equivalent to 5 ECTS credits).
There are therefore 105 hours available for class preparation and follow-up work and exam preparation.
Recommended prerequisites (modules):
IBB-111 Introduction to Business
IBB-140 Applied Business Mathematics
IBB-230 Business Statistics

[updated 04.02.2020]
Recommended as prerequisite for:
IBB-460 International Economics
IBB-610 Competition and Corporate Strategy

[updated 18.04.2024]
Module coordinator:
Prof. Dr. Markus Münter
Prof. Dr. Markus Münter

[updated 04.02.2020]
Learning outcomes:
After successfully completing this module, students will have a sound overview of the fundamentals of microeconomics and can analyze microeconomic problems in a differentiated way and apply theoretical and empirical models, in particular to:
•        explain behavior and decision-making of humans in markets from a customer or management perspective,
•        describe and justify the relationship between empirical findings and theoretical models in microeconomics,
•        understand and analyze corporate strategies in different market structures and develop them qualitatively
        and quantitatively,
•        work on case studies on customer behavior and corporate strategy in various markets and industries and
        transfer insights to current developments in the field of entrepreneurship and digitalization.

[updated 04.02.2020]
Module content:
•        Microeconomics, competition and strategic behavior
•        Consumer behavior, market delineation and network effects
•        Decision-making under risk and from a behavioral perspective
•        Firms, competition and innovation
•        Firm size, technology and production decisions
•        Costs, restructuring and M&A
•        Perfect competition and monopoly as a framework for competition policy
•        Pricing strategies and price discrimination of firms with market power
•        Strategic decisions with game theory
•        Strategic competition in oligopoly

[updated 05.12.2019]
Teaching methods/Media:
Lecture, exercises, case studies, workshop.

[updated 25.11.2019]
Recommended or required reading:
•        Münter, M.T., Mikroökonomie, Wettbewerb und strategisches Verhalten, München, 2018.
•        Hirschey, M., Managerial economics, London-Boston 2015.
•        Kreps, D., A course in microeconomic theory, Princeton 1990.
•        McGuigan, J.R., Moyer, R.C. und Harris, F.H.B., Managerial economics: applications, strategy, and tactics,
        Mason 2015.

[updated 05.12.2019]
[Fri Jun 14 10:32:31 CEST 2024, CKEY=imw, BKEY=ibw4, CID=IBB-340, LANGUAGE=en, DATE=14.06.2024]