|Module name (EN): Microeconomics|
|Degree programme: International Business, Bachelor, ASPO 01.10.2020|
|Module code: IBB-340|
|Hours per semester week / Teaching method: 4V (4 hours per week)|
|ECTS credits: 5|
|Mandatory course: yes|
|Language of instruction:
Written exam (90 minutes / can be repeated semesterly)
IBB-340 International Business, Bachelor, ASPO 01.10.2020, semester 3, mandatory course
60 class hours (= 45 clock hours) over a 15-week period.
The total student study time is 150 hours (equivalent to 5 ECTS credits).
There are therefore 105 hours available for class preparation and follow-up work and exam preparation.
|Recommended prerequisites (modules):
IBB-111 Introduction to Business
IBB-140 Applied Business Mathematics
IBB-230 Business Statistics
|Recommended as prerequisite for:
IBB-460 International Economics
IBB-610 Competition and Corporate Strategy
Prof. Dr. Markus Münter
Prof. Dr. Markus Münter
After successfully completing this module, students will have a sound overview of the fundamentals of microeconomics and can analyze microeconomic problems in a differentiated way and apply theoretical and empirical models, in particular to:
• explain behavior and decision-making of humans in markets from a customer or management perspective,
• describe and justify the relationship between empirical findings and theoretical models in microeconomics,
• understand and analyze corporate strategies in different market structures and develop them qualitatively
• work on case studies on customer behavior and corporate strategy in various markets and industries and
transfer insights to current developments in the field of entrepreneurship and digitalization.
• Microeconomics, competition and strategic behavior
• Consumer behavior, market delineation and network effects
• Decision-making under risk and from a behavioral perspective
• Firms, competition and innovation
• Firm size, technology and production decisions
• Costs, restructuring and M&A
• Perfect competition and monopoly as a framework for competition policy
• Pricing strategies and price discrimination of firms with market power
• Strategic decisions with game theory
• Strategic competition in oligopoly
Lecture, exercises, case studies, workshop.
|Recommended or required reading:
• Münter, M.T., Mikroökonomie, Wettbewerb und strategisches Verhalten, München, 2018.
• Hirschey, M., Managerial economics, London-Boston 2015.
• Kreps, D., A course in microeconomic theory, Princeton 1990.
• McGuigan, J.R., Moyer, R.C. und Harris, F.H.B., Managerial economics: applications, strategy, and tactics,
[Mon Nov 30 23:54:40 CET 2020, CKEY=imw, BKEY=ibw4, CID=IBB-340, LANGUAGE=en, DATE=30.11.2020]