| Module name (EN): Microeconomics |
| Degree programme: International Business, Bachelor, ASPO 01.10.2020 |
| Module code: IBB-340 |
| Hours per semester week / Teaching method: 4V (4 hours per week) |
| ECTS credits: 5 |
| Semester: 3 |
| Mandatory course: yes |
| Language of instruction: English |
| Assessment: Written exam (90 minutes / can be repeated semesterly) [updated 25.11.2019] |
| Applicability / Curricular relevance: IBB-340 International Business, Bachelor, ASPO 01.10.2020, semester 3, mandatory course |
| Workload: 60 class hours (= 45 clock hours) over a 15-week period. The total student study time is 150 hours (equivalent to 5 ECTS credits). There are therefore 105 hours available for class preparation and follow-up work and exam preparation. |
| Recommended prerequisites (modules): IBB-111 Introduction to Business IBB-140 Applied Business Mathematics IBB-230 Business Statistics [updated 04.02.2020] |
| Recommended as prerequisite for: IBB-460 International Economics IBB-610 Competition and Corporate Strategy [updated 02.03.2020] |
| Module coordinator: Prof. Dr. Markus Münter |
| Lecturer: Prof. Dr. Markus Münter [updated 04.02.2020] |
| Learning outcomes: After successfully completing this module, students will have a sound overview of the fundamentals of microeconomics and can analyze microeconomic problems in a differentiated way and apply theoretical and empirical models, in particular to: • explain behavior and decision-making of humans in markets from a customer or management perspective, • describe and justify the relationship between empirical findings and theoretical models in microeconomics, • understand and analyze corporate strategies in different market structures and develop them qualitatively and quantitatively, • work on case studies on customer behavior and corporate strategy in various markets and industries and transfer insights to current developments in the field of entrepreneurship and digitalization. [updated 04.02.2020] |
| Module content: Content: • Microeconomics, competition and strategic behavior • Consumer behavior, market delineation and network effects • Decision-making under risk and from a behavioral perspective • Firms, competition and innovation • Firm size, technology and production decisions • Costs, restructuring and M&A • Perfect competition and monopoly as a framework for competition policy • Pricing strategies and price discrimination of firms with market power • Strategic decisions with game theory • Strategic competition in oligopoly [updated 05.12.2019] |
| Teaching methods/Media: Lecture, exercises, case studies, workshop. [updated 25.11.2019] |
| Recommended or required reading: Literature: • Münter, M.T., Mikroökonomie, Wettbewerb und strategisches Verhalten, München, 2018. • Hirschey, M., Managerial economics, London-Boston 2015. • Kreps, D., A course in microeconomic theory, Princeton 1990. • McGuigan, J.R., Moyer, R.C. und Harris, F.H.B., Managerial economics: applications, strategy, and tactics, Mason 2015. [updated 05.12.2019] |
[Tue Oct 26 03:38:37 CEST 2021, CKEY=imw, BKEY=ibw4, CID=IBB-340, LANGUAGE=en, DATE=26.10.2021]