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International Marketing Seminar

Module name (EN): International Marketing Seminar
Degree programme: International Business, Bachelor, ASPO 01.10.2020
Module code: IBB-443
Hours per semester week / Teaching method: 4S (4 hours per week)
ECTS credits: 5
Semester: 4
Mandatory course: no
Language of instruction:
English
Assessment:
Term paper with presentation (can be repeated annually)
Curricular relevance:
IBB-443 International Business, Bachelor, ASPO 01.10.2020, semester 4, optional course
Workload:
60 class hours (= 45 clock hours) over a 15-week period.
The total student study time is 150 hours (equivalent to 5 ECTS credits).
There are therefore 105 hours available for class preparation and follow-up work and exam preparation.
Recommended prerequisites (modules):
IBB-240 Marketing and Market Research


[updated 06.03.2020]
Recommended as prerequisite for:
Module coordinator:
Prof. Dr. Tatjana König
Lecturer:
Prof. Dr. Hellen Gross
Prof. Dr. Tatjana König


[updated 06.03.2020]
Learning outcomes:
After successfully completing this module, students will be able to:
 
- formulate a research problem or question
- independently research various academic sources (library, Internet, databases)
- evaluate information sources in terms of content, quality, and contribution to the topic, etc.
- make a contribution by composing a well-structured academic term paper that discusses the problem in-depth and
  offers new insights (new perspectives, solutions, explanations, etc.)
- demonstrate their results in the form of a presentation in English that inspires their fellow students to learn more about the topic
- be able to deal constructively with critical comments and suggestions for improvement
- be able to realistically estimate the time required for literature search and analysis, for composing a text,
  as well as for revisions and be able to attribute time slots accordingly (self-management)
- be able to further develop self-reflection and self-discipline.
    
 


[updated 06.03.2020]
Module content:
- Academic writing and literature search in the field of marketing
- Autonomous elaboration and presentation of a selected topic within the broader scope of international marketing
- Application of scientific research techniques
- Formal requirements for creating and giving a presentation
- Scientific principles
 (literary/intellectual property, correct citations, requirements, style, structure, and layout of academic papers)
 


[updated 04.02.2020]
Teaching methods/Media:
- Professional and systematic advice on preparing a term paper
  (structure, story line, additional literature resp. practical examples, discussion of drafts)
- Presentation of the resp. topic followed by group discussion
 


[updated 04.02.2020]
Recommended or required reading:
Depends on the topic.
Literature on scientific work
- Bryman, A./Bell, E.: Business Research Methods, Oxford, Capter 1, latest edition.
- Ebster, C./Stalzer, L.: Wissenschaftliches Arbeiten für Wirtschafts- und Sozialwissen-schaftler. Wien, latest edition.
- Hunt, S. (2005): For Truth and Realism in Management Research, Journal of Management Inquiry, 14(2), 127138.
- Theisen, Manuel R.: Wissenschaftliches Arbeiten. Technik, Methodik, Form. München, latest edition.

[updated 23.12.2019]
[Mon Jun  1 09:57:11 CEST 2020, CKEY=isimb, BKEY=ibw4, CID=IBB-443, LANGUAGE=en, DATE=01.06.2020]