IBB-443 P420-0245 ibw4 4 S 5 4 no English Term paper with presentation (can be repeated annually) IBB-443 International Business 4 optional course 60 class hours (= 45 clock hours) over a 15-week period.The total student study time is 150 hours (equivalent to 5 ECTS credits).There are therefore 105 hours available for class preparation and follow-up work and exam preparation. IBB-240 Marketing and Market Research Prof. Dr. Tatjana König tko Prof. Dr. Hellen Gross heg Prof. Dr. Tatjana König tko After successfully completing this module, students will be able to: - formulate a research problem or question - independently research various academic sources (library, Internet, databases) - evaluate information sources in terms of content, quality, and contribution to the topic, etc. - make a contribution by composing a well-structured academic term paper that discusses the problem in-depth and offers new insights (new perspectives, solutions, explanations, etc.) - demonstrate their results in the form of a presentation in English that inspires their fellow students to learn more about the topic - be able to deal constructively with critical comments and suggestions for improvement - be able to realistically estimate the time required for literature search and analysis, for composing a text, as well as for revisions and be able to attribute time slots accordingly (self-management) - be able to further develop self-reflection and self-discipline. - Academic writing and literature search in the field of marketing - Autonomous elaboration and presentation of a selected topic within the broader scope of international marketing - Application of scientific research techniques - Formal requirements for creating and giving a presentation - Scientific principles (literary/intellectual property, correct citations, requirements, style, structure, and layout of academic papers) - Professional and systematic advice on preparing a term paper (structure, story line, additional literature resp. practical examples, discussion of drafts) - Presentation of the resp. topic followed by group discussion Depends on the topic. Literature on scientific work - Bryman, A./Bell, E.: Business Research Methods, Oxford, Capter 1, latest edition. - Ebster, C./Stalzer, L.: Wissenschaftliches Arbeiten für Wirtschafts- und Sozialwissen-schaftler. Wien, latest edition. - Hunt, S. (2005): For Truth and Realism in Management Research, Journal of Management Inquiry, 14(2), 127–138. - Theisen, Manuel R.: Wissenschaftliches Arbeiten. Technik, Methodik, Form. München, latest edition. Thu Mar 12 15:23:47 CET 2026, CKEY=isimb, BKEY=ibw4, CID=[?], LANGUAGE=en, DATE=12.03.2026