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International Tourism Management

Module name (EN): International Tourism Management
Degree programme: International Management, Master, ASPO 01.10.2016
Module code: MAIM-244
SAP-Submodule-No.: P420-0301
Hours per semester week / Teaching method: 4V (4 hours per week)
ECTS credits: 6
Semester: 2
Mandatory course: yes
Language of instruction:

[updated 18.08.2016]
Applicability / Curricular relevance:
DFMM-MAIM-244 Management Sciences, Master, ASPO 01.10.2018, semester 1, mandatory course
MAIM-244 (P420-0301) International Management, Master, ASPO 01.10.2016, semester 2, mandatory course
60 class hours (= 45 clock hours) over a 15-week period.
The total student study time is 180 hours (equivalent to 6 ECTS credits).
There are therefore 135 hours available for class preparation and follow-up work and exam preparation.
Recommended prerequisites (modules):
Recommended as prerequisite for:
Module coordinator:
Prof. Dr. Ralf Rockenbauch
Dozenten des Studiengangs

[updated 18.08.2016]
Learning outcomes:
The students develop, extend and intensify their know-how and methodological knowledge about:
• The sustainable management of  international tourism companies (for example: goal and result orientation,
  ability to reduce complexity, mental flexibility, network thinking)
• The economic dimensions in tourism in particular, with regard to the developments and perspectives in
  international tourism management
• The approaches of modern consumerism theory in international tourism
• The theoretical understanding of conception, marketing (presentation) and implementation in sustainable
  international tourism
• The theoretical understanding about the specifics in marketing international tourist offers
• The organization of international tourism companies and their practical fields of activity
• The strategic planning and operational implementation of marketing tools in international tourism.
The students
• get insight into the international tourism management of touristic organizations and can analyze and present
  process and structure organizational issues in organizations (organizational change; specifics of
  international tourism organizations)
International and intercultural references
• Discussions about international companies and organizations in the tourism, sport, leisure and transport sector
• Within the framework of examples from international organizations, as well as companies in the tourism,
  sport, leisure and transport sector
• Introduction to the reality of the professional praxis of sustainable international tourism management
Practice-oriented references:
• Management and policy concepts in the tourism, sport, leisure and transport sector
• Business and economic methods in the tourism, sport, leisure and transport sector
• Social competence
• Projects, guest lectures, study trips (together with students from different semesters and courses of study)
• In particular, management concepts and methods with a high relevancy for sustainable international management
  in the tourism, sport, leisure and transport sectors.
  The students will extend and deepen their abilities in using modern presentation techniques, in project and
  team work and in scientific work.
After successfully completing this module the students can
• understand and analyze the service-oriented issues in and specifics of international tourism management and
  represent them in planning models
• apply planning and controlling methods to international tourism management ( the strategic planning of
  marketing tools, as well as the operational implementation within the framework of projects)
• describe, develop, plan and design service-specific processes in international tourism management,
• plan, implement and control service-oriented strategies and concepts in international tourism management  
 (process politics within the framework of the marketing mix in international tourism management)
• cooperate and evaluate within the framework of project management (focusing / project definition, planning,
  project structuring, prioritization/derivation of analyses, activity planning, execution and performance review)
• use expert knowledge and methodological skills from process management to the establishment of control processes
• communicate more efficiently (pyramid principle), as well as interaction with external guests and groups
• use expert knowledge and methodological skills from the fields of motivation and teamwork (improvement of
  leadership competency, such as for example, initiative, the ability to work in a team, integration,  delegation,
  the  ability to deal with conflicts, assertiveness, self-confidence, sense of responsibility and
  risk-bearing capacity)

[updated 02.06.2016]
Module content:
•International production and service management in tourism
•Sustainable tourism management
•Advanced knowledge in international tourism management
•Sustainable bid management in international tourism companies
•Conception, marketing (presentation) and realization of touristic offers in the international sector
•Strategic planning and operational implementation of marketing tools in international  tourism companies
•Marketing-mix tools (product, pricing, communication, distribution and process policies) in a regional,
 national, international, as well as inter- and intra-modal context
•Quality management in tourism (EFQM)
•Balanced score card in tourism
•Business planning in tourism
•Implementation controlling in tourism
•Bionics and modern consumerism theory in tourism

[updated 02.06.2016]
Teaching methods/Media:
• Lecture
• “Sailing – Self-regulated learning”
• Case studies ( possibly study trip)
• Role play
• Group and project work (develop concept independently, as well as present and possibly, implement it)
• Discussions with students and guests
• Presentations and creation of documentation/term paper
With selected data material and case studies the students will be guided towards the independent development of concepts, as well as their realization and reflection.

[updated 02.06.2016]
Recommended or required reading:
•        Baum, T. (u. a.) (Hrsg.), Saisonality in tourism, current edition
•        Bastian, H., Born, K. (Hrsg.), Der integrierte Touristikkonzern, Oldenbourg, Munich, 2004
•        Beniers, C.: Managerwissen kompakt: Interkulturelle Kommunikation, Munich 2004
•        Bernet, B., Bieger, T., Finanzierung im Tourismus, Haupt, Bern, current edition
•        Bieger, T., Tourismuslehre – Ein Grundriss, Haupt, Bern u. a., current edition
•        Bieger, T., Keller, P.,  (Hrsg.), Managing Change in Tourism: Creating Opportunities -
        Overcoming Obstacles, Berlin, current edition
•        Bowdin, G., Allen, J., O´Toole, W., Harris, R., & Mc Donnell, I., Events Management, Great Britain:
        Elsevier, current edition
•        Böventer, E. von, Ökonomische Theorie des Tourismus, Campus, Frankfurt, current edition.
•        Breidenbach, R., Freizeitwirtschaft und Tourismus, current edition
•        Brähmig, K, (2011), Ausschuss für Tourismus, Deutscher Bundestag, Stellungnahme
•        Buck, M., Conrady, R., (Hrsg.), Trends and Issues in Global Tourism 2007 ff, Springer, Heidelberg, 2007 ff
•        Cooper, C. (u. a.) (Hrsg.), Tourism development – environmental and community issues, current edition
•        Csikszentmihalyi, M.: Das Flow-Erlebnis. Stuttgart 1993
•        Csikszentmihalyi, M./Jackson, S.A.: Flow im Sport. Munich 2000
•        Deresky, Global Management, Strategic and Interpersonal, New Jersey
•        Dettmer, H. (Hrsg.), Tourismus-Marketing-Management, Oldenbourg, Munich, 1999
•        Dülfer, E.: International Management in Diverse Cultural Areas / Internationales Management
        in unterschiedlichen Kulturbereichen, Munich/Vienna 1999 (bilingual book!).
•        Dowling, Michael: Gründungsmanagement. Springer, current edition
•        FdSnow, Fachzeitschrift für den Skisport, Freunde des Skisports im Deutschen Skiverband
•        Forsberg, K. et all, (2000), Visualizing Project Management, A model for business and technical success,
        Second Edition, John Wiley and Sons Inc.
•        Freyer, W., Sport-Marketing: Modernes Marketing-Management für die Sportwirtschaft, Berlin, current edition  
•        Freyer, W., Tourismus-Marketing, Oldenbourg, Munich, current edition
•        Freyer, W. (Hrsg.), Tourismus: Einführung in die Fremdenverkehrsökonomie, current edition.
•        Green Champions in Sport and Environment, Guide to environmentally-sound large sporting events, German
        Federal  Ministry for the Environment, Nature Conservation and Nuclear Safety, German Olympic
        Sports Confederation, Berlin, 2007
•        Haedrich, G., Kaspar, C. u. a. (Hrsg.), Tourismus-Management, 3rd edition, de Gruyter, Berlin u. a., 1998
•        Hasenstab, M.: Interkulturelles Management, Berlin 1999.
•        Hayes, N., Saving Sailing, Crickhollow, Milwaukee, 2009, How … and more importantly … why? A
        provocative argument and action plan – sure to appeal to sailors everywhere – for the revival of
        family sailing   and quality uses of free time for rewarding intergenerational pastimes, lifelong hobbies,
        and free-time pursuits.
•        Hobel, B. and Schütte, S. (2006), Projektmanagement, Wiesbaden, Betriebswirtschaftlicher Verlag Gabler
•        Hofstede, G.; Interkulturelle Zusammenarbeit. Kulturen - Organisationen - Management, Wiesbaden 1993
•        Holloway, C., The business of tourism, 7th edition, Pearson Education, London, 2006
•        Hoye, R., Sport management: principles and applications, 2nd edition, Elsevier, Amsterdam u. a., 2009
•        Hoyle, L., Event marketing how to successfully promote events, festivals, conventions and expositions,
        Wiley, New York, current edition
•        Hungenberg, H., Problemlösung und Kommunikation, Munich, current edition
•        Institut für Mobilitätsforschung (Hrsg.), Erlebniswelten und Tourismus, Springer, Berlin, 2004
•        Jones, M. (2010). Sustainable Event Management - A Practical Guide. London: Earthscan
•        Kaspar, C., Die Tourismuslehre im Grundriss, current edition
•        Kieser, A.,Walgenbach, P., Organisation. current edition
•        Kotler, Ph., Bliemel, F.: Marketing-Management, Stuttgart current edition.
•        Kirstges, T., Management von Tourismusunternehmen, Oldenbourg, Munich, current edition
•        Kornmeier, M., Wissenschaftstheorie und wissenschaftliches Arbeiten -
        Eine Einführung für Wirtschaftswissenschaftler, current edition
•        Kubr, Thomas, u.a: Planen, gründen, wachsen. Ueberreuter, 2002
•        Letzner, V., Tourismusökonomie – Volkswirtschaftliche Aspekte rund ums Reisen, Oldenbourg, Munich, 2010
•        Lidke, H. (2007), Projektmanagement, Methoden, Techniken, Verhaltensweisen, Evolutionäres
        Projektmanagement, Munich: Carl Hanser Verlag, current edition
•        Meffert, H., Burmann, C., Kirchgeorg, M., Marketing: Grundlagen marktorientierter Unternehmensführung,
        Konzepte - Instrumente – Praxisbeispiele, Wiesbaden, 2008
•        Meredith, J., (2012), Project Management, A Managerial Approach, John Wiley & Sons Inc., current edition
•        Minto, B., Das Pyramiden-Prinzip – Logisches Denken und Formulieren, Econ, Düsseldorf, 1993
       (Urheberin und Ex-McKinsey)
•        Müller, H., Qualitätsorientiertes Tourismus-Management, Haupt, Bern, 2004
•        Mundt, J., Einführung in den Tourismus, current edition
•        Mundt, J., Tourismuspolitik, Wien,  current edition
•        Nufer, G., Bühler, A., (Hrsg.), Management und Marketing im Sport – Betriebswirtschaftliche Grundlagen
        und Anwendungen der Sportökonomie, Berlin, current edition for more see:  
•        Nufer, G, Event-Marketing und –Management. Theorie und Praxis unter besonderer Berücksichtigung
        von Imagewirkungen, DUV, Wiesbaden, current edition
•        Neumann, P.: Das Wagnis im Sport. Schorndorf 1999
•        Opaschowski, H.W.: Xtrem – Der kalkulierte Wahnsinn. Hamburg 2000
•        Opaschowski, H.W.: Deutschland 2020. Wie wir morgen leben –
        Prognosen der Wissenschaft. Wiesbaden 2006
•        Opaschowski, H.W.: Freizeitökonomie – Marketing von Erlebniswelten. Opladen 1995
•        Opaschowski, H., Das gekaufte Paradies, Germa Press, Hamburg, current edition
•        Opaschowski, H., Tourismus, Leske und Budrich, Opladen, current edition
•        Page, S., Tourism Management, Oxford: Butterworth-Heinemann, current edition
•        Paxmann, Stephan; Fuchs, Gerhard: Der unternehmensinterne Businessplan - Neue Geschäftsmöglichkeiten
        entdecken, präsentieren, durchsetzen. Campus Verlag, 2005
•        Pompl, W., Lieb, M. (Hrsg.), Internationales Tourismus-Management, Vahlen,Munich, current edition
•        Pompl, W., Touristikmanagement 1, Springer, Heidelberg u. a., current edition
•        Pompl, W., Touristikmanagement 2, Springer, Heidelberg u. a., current edition
•        Raj, R., & Musgrave, J. (2009). Event Management and Sustainability. Oxfordshire: CAB International
•        Robbins, Organizational Behavior, New Jersey
•        Rodrigues, C.; International Management: A Cultural Approach, Cincinnati (Ohio) current edition
•        Sahlmann, William: How to write a great Business Plan. Harvard Business Review July/August 1997 p.98-108
•        Sahlmann, William: Ihr Geschäftsplan muss Investoren überzeugen Harvard Business Manager 1998
•        Schawel, C. (2009), Top 100 Management Tools, Wiesbaden, GWV-Fachverlage, aktuellste Auflage
•        Schröder, A., Das Phänomen der Low Cost Carrier und deren Beeinflussung raum-zeitlicher Systeme im
        Tourismus, Materialien zur Fremdenverkehrsgeografie, Heft 68
•        Schugk, M.: Interkulturelle Kommunikation, Munich 2004.
•        Schulz et al.: Grundlagen des Tourismus. Lehrbuch in 5 Modulen, Munich, 2010
•        Schulz von Thun, F.; Miteinander reden 1-3, Reinbeck 2005 bzw. 2006
•        Schulze, G.: Die Erlebnisgesellschaft, Kultursoziologie der Gegenwart, Frankfurt 1995
•        Singler, Axel: Businessplan, Rudolf Haufe Verlag, Munich, current edition
•        Steinecke, A. (Hrsg.), Erlebnis- und Konsumwelten, Oldenbourg, Munich, 2000
•        Stutely, Richard: Der professionelle Businessplan - Ein Praxisleitfaden für Manager und
        Unternehmensgründer. 2nd edition, Pearson Business, Munich 2007
•        Theisen, M.R., Wissenschaftliches Arbeiten, Verlag Vahlen, Munich, current edition
•        Vogt, G.; Erfolgreiche Rhetorik, Munich, Wien, current edition
•        Wöhe, G., Döring, U, Ei

[updated 02.06.2016]
[Tue Aug 16 02:47:01 CEST 2022, CKEY=iitmxa, BKEY=imm3, CID=MAIM-244, LANGUAGE=en, DATE=16.08.2022]