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Managing Diverse Markets

Module name (EN): Managing Diverse Markets
Degree programme: International Management, Master, ASPO 01.10.2016
Module code: MAIM-164
SAP-Submodule-No.: P420-0303
Hours per semester week / Teaching method: 4V (4 hours per week)
ECTS credits: 6
Semester: 1
Mandatory course: no
Language of instruction:
written examination

[updated 18.08.2016]
Applicability / Curricular relevance:
MAIM-164 (P420-0303) International Management, Master, ASPO 01.10.2016, semester 1, optional course
60 class hours (= 45 clock hours) over a 15-week period.
The total student study time is 180 hours (equivalent to 6 ECTS credits).
There are therefore 135 hours available for class preparation and follow-up work and exam preparation.
Recommended prerequisites (modules):
Recommended as prerequisite for:
Module coordinator:
Prof. Dr. Stefanie Jensen
Prof. Dr. Stefanie Jensen

[updated 18.08.2016]
Learning outcomes:
After successfully completing this module the student should be able to…
• Critically discuss the reasons and catalysts for international business activities and their consequences, as well
  as reflect upon this from an ethical-moral standpoint,
• Discuss selected internationalization theories and evaluate their usefulness,
• Discuss and explain the steps of the strategic international management process,
• Discuss the dimensions of internationalization strategies, use and evaluate them,
• Understand and reflect on the implementation of strategies as a methodological challenge and apply the most
  important methods of strategy implementation,
• Apply the methods learned to their own business idea in a transdisciplinary manner and create a business plan as
  an instrument of their own independently developed business idea,
• Present the developed business plan in a structured manner,
• In teams, intensify their knowledge about interaction, communication, motivation and moderation in team work
  and strengthen their empathy, communication, negotiation and argumentation skills.

[updated 03.06.2016]
Module content:
• Understanding of corporate activities within an international framework  
• Internationalization theories
• Dimensions and the process of strategic management in international resp. globalized companies
• Strategy building (considerations), implementation and control techniques
• Business planning/ business models
• Project marketing and sales
• Main features and content of a business plan
• Risk management
• Change management
• Decision making
• Project management as an enabler for strategy implementation

[updated 03.06.2016]
Teaching methods/Media:
Lecture with integrated tutorial, term paper, group work and case studies

[updated 03.06.2016]
Recommended or required reading:
Glowik, M: Market Entry Strategies : Internationalization Theories, Network Concepts and Cases of Asian Firms, Munich
Wheelen/Hunger (current edition), Strategic Management and Business Policy
Kutschker/Schmid (current edition), Internationales Management
Morschett/Schramm-Klein/Zentes (current edition), Strategic International Management
Osterwalder/Pigneur (current edition), Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers.
Mintzberg/Quinn/Lampel/Goshal (current edition), The Strategy Process  
DeThomas, Derammelaere (current edition): Writing a Convincing Business Plan,
Current expert articles in English-language business magazines, such as the Harvard Business Review

[updated 03.06.2016]
[Tue Aug 16 02:15:01 CEST 2022, CKEY=imdm, BKEY=imm3, CID=MAIM-164, LANGUAGE=en, DATE=16.08.2022]