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International Strategic Management

Module name (EN): International Strategic Management
Degree programme: International Management, Master, ASPO 01.10.2020
Module code: MAIM-113
SAP-Submodule-No.: P420-0298, P420-0299
Hours per semester week / Teaching method: 4V (4 hours per week)
ECTS credits: 6
Semester: 1
Mandatory course: yes
Language of instruction:
Written exam (60 minutes / can be repeated semesterly) + term paper with presentation (can be repeated annually);
Weighting: 1:1

[updated 30.01.2020]
Applicability / Curricular relevance:
MAIM-113 (P420-0298, P420-0299) International Management, Master, ASPO 01.10.2020, semester 1, mandatory course
60 class hours (= 45 clock hours) over a 15-week period.
The total student study time is 180 hours (equivalent to 6 ECTS credits).
There are therefore 135 hours available for class preparation and follow-up work and exam preparation.
Recommended prerequisites (modules):
Recommended as prerequisite for:
MAIM-212 International Marketing
MAIM-311 Seminar International Management
MAIM-322 International Management Workshop

[updated 05.03.2020]
Module coordinator:
Prof. Dr. Stefanie Jensen
Prof. Dr. Malte Beinhauer
Prof. Dr. Stefanie Jensen

[updated 30.01.2020]
Learning outcomes:
After successfully completing this module the student should be able to…
• Critically discuss the reasons and catalysts for international business activities and their consequences, as well
  as reflect upon this from an ethical-moral standpoint,
• Discuss selected internationalization theories and evaluate their usefulness,
• Discuss and explain the steps of the strategic international management process,
• Discuss the dimensions of internationalization strategies, use and evaluate them,
• Understand and reflect on the implementation of strategies as a methodological challenge and apply the most
  important methods of strategy implementation,
• Apply the methods learned to their own business idea in a transdisciplinary manner and create a business plan as
  an instrument of their own independently developed business idea,
• Present the developed business plan in a structured manner,
• In teams, intensify their knowledge about interaction, communication, motivation and moderation in team work
  and strengthen their empathy, communication, negotiation and argumentation skills.

[updated 02.12.2019]
Module content:
• Understanding of corporate activities within an international framework  
• Internationalization theories
• Dimensions and the process of strategic management in international resp. globalized companies
• Strategy building (considerations), implementation and control techniques
• Business planning/ business models
• Project marketing and sales
• Main features and content of a business plan
• Risk management
• Change management
• Decision making
• Project management as an enabler for strategy implementation

[updated 02.12.2019]
Teaching methods/Media:
Lecture with integrated tutorial, term paper, group work and case studies

[updated 02.12.2019]
Recommended or required reading:
Glowik (current edition), Market Entry Strategies : Internationalization Theories, Network Concepts and Cases of Asian Firms.
Wheelen/Hunger (current edition), Strategic Management and Business Policy.
Kutschker/Schmid (current edition), Internationales Management.
Morschett/Schramm-Klein/Zentes (current edition), Strategic International Management.
Grünig/Morschett (current edition), Developing International Strategies.
Osterwalder/Pigneur (current edition), Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers.
Mintzberg/Quinn/Lampel/Goshal (current edition), The Strategy Process.  
DeThomas, Derammelaere (current edition): Writing a Convincing Business Plan.
Current expert articles in English-language business magazines, such as the Harvard Business Review

[updated 17.12.2019]
[Sun Sep 25 23:50:25 CEST 2022, CKEY=iismc, BKEY=imm4, CID=MAIM-113, LANGUAGE=en, DATE=25.09.2022]