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Stakeholders in the Tourism Industry

Module name (EN):
Name of module in study programme. It should be precise and clear.
Stakeholders in the Tourism Industry
Degree programme:
Study Programme with validity of corresponding study regulations containing this module.
International Tourism-Management, Bachelor, ASPO 01.10.2020
Module code: BITM-331
The exam administration creates a SAP-Submodule-No for every exam type in every module. The SAP-Submodule-No is equal for the same module in different study programs.
Hours per semester week / Teaching method:
The count of hours per week is a combination of lecture (V for German Vorlesung), exercise (U for Übung), practice (P) oder project (PA). For example a course of the form 2V+2U has 2 hours of lecture and 2 hours of exercise per week.
4V (4 hours per week)
ECTS credits:
European Credit Transfer System. Points for successful completion of a course. Each ECTS point represents a workload of 30 hours.
Semester: 3
Mandatory course: yes
Language of instruction:
Written exam (90 minutes; Can be repeated semesterly)

[updated 14.11.2022]
Applicability / Curricular relevance:
All study programs (with year of the version of study regulations) containing the course.

DFITM-309 (P620-0469) International Tourism Management, Bachelor, ASPO 01.10.2020 , semester 3, mandatory course
BITM-331 (P440-0105) International Tourism-Management, Bachelor, ASPO 01.10.2020 , semester 3, mandatory course
Workload of student for successfully completing the course. Each ECTS credit represents 30 working hours. These are the combined effort of face-to-face time, post-processing the subject of the lecture, exercises and preparation for the exam.

The total workload is distributed on the semester (01.04.-30.09. during the summer term, 01.10.-31.03. during the winter term).
60 class hours (= 45 clock hours) over a 15-week period.
The total student study time is 150 hours (equivalent to 5 ECTS credits).
There are therefore 105 hours available for class preparation and follow-up work and exam preparation.
Recommended prerequisites (modules):
BITM-112 Principles of the Tourism Sector

[updated 06.03.2020]
Recommended as prerequisite for:
BITM-430 Intercultural Competence
BITM-511 Sustainability in Tourism
BITM-531 Digitalization in Tourism
BITM-581 Tourism Geography
BITM-690 Practical Training Phase
BITM-W-01 Destination Management
BITM-W-03 Leisure, Sports, Adventure Management
BITM-W-04 Hotel Management
BITM-W-07 MICE Management
BITM-W-08 Mobility Management
BITM-W-09 Tour Operating

[updated 20.06.2023]
Module coordinator:
Prof. Dr. Kerstin Heuwinkel
Prof. Dr. Kerstin Heuwinkel
Prof. Dr. Ralf Rockenbauch
Prof. Dr. Achim Schröder

[updated 06.03.2020]
Learning outcomes:
After successfully completing this module, students will be able to:
- identify the stakeholders in the tourism industry (in the narrower and broader sense)
- present the offers, structures and market forms of the main stakeholders in the international tourism industry
- demonstrate the economic importance of the tourism industry at home and abroad
- establish a relationship between the current market situation, the tourism industry and the essential framework conditions
- describe the ecological, sociocultural and ecomic consequences of tourism.

[updated 14.11.2022]
Module content:
- Classification and structure of the stakeholders in the tourism industry
- Influencing factors and framework conditions in the tourism industry
- Current market situation and trends among the stakeholders in the tourism industry, e.g. hotel and restaurant industry, travel agents and tour operators, transport carriers and infrastructure providers, destinations, event organizers, online platforms
- Tourism policy stakeholders (national and international)
- Tourism and sustainability

[updated 14.11.2022]
Teaching methods/Media:

[updated 14.11.2022]
Recommended or required reading:
• Becker, Chr.; Hopfinger, H.; Steinecke, A. (Hrsg.), Geographie der Freizeit und des Tourismus. Bilanz und Ausblick,  Oldenbourg, München, Wien, aktuellste Auflage
• Freyer, W. (Hrsg.), Tourismus: Einführung in die Fremdenverkehrsökonomie, aktuellste Auflage.
• Holloway, C., The Business of Tourism, Pearson, aktuellste Auflage
• Page, J.P.; Connell, J.: Tourism. A Modern Synthesis, aktuellste Auflage
• Schulz, A., Berg, W., Gardini, M. A., Kirstges, T., Eisenstein, B., Grundlagen des Tourismus. Lehrbuch in 5 Modulen, Oldenbourg, München, aktuellste Auflage
• Steinecke, A.: Tourismus. (Das Geographische Seminar) Braunschweig, aktuelle Auflage

[updated 14.11.2022]
[Tue Jul 16 09:11:41 CEST 2024, CKEY=iadt, BKEY=itm5, CID=BITM-331, LANGUAGE=en, DATE=16.07.2024]