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Principles of the Tourism Sector

Module name (EN): Principles of the Tourism Sector
Degree programme: International Tourism-Management, Bachelor, ASPO 01.10.2020
Module code: BITM-112
Hours per semester week / Teaching method: 4V (4 hours per week)
ECTS credits: 5
Semester: 1
Mandatory course: yes
Language of instruction:
German
Assessment:
Written exam (90 minutes / can be repeated semesterly)

[updated 17.09.2018]
Curricular relevance:
BITM-111 International Tourism-Management, Bachelor, ASPO 01.10.2013, semester 1, mandatory course
BITM-111 International Tourism-Management, Bachelor, ASPO 01.10.2015, semester 1, mandatory course
BITM-112 International Tourism-Management, Bachelor, ASPO 01.10.2017, semester 1, mandatory course
BITM-112 International Tourism-Management, Bachelor, ASPO 01.10.2020, semester 1, mandatory course
Workload:
60 class hours (= 45 clock hours) over a 15-week period.
The total student study time is 150 hours (equivalent to 5 ECTS credits).
There are therefore 105 hours available for class preparation and follow-up work and exam preparation.
Recommended prerequisites (modules):
None.
Recommended as prerequisite for:
BITM-240 Marketing and Market Research in Tourism
BITM-281
BITM-320 Management in the Tourism Industry
BITM-331
BITM-430 Intercultural Competence
BITM-511
BITM-531
BITM-581
BITM-690 Practical Training Phase
BITM-W-01 Destination Management
BITM-W-03 Leisure, Sports, Adventure Management
BITM-W-04 Hotel Management
BITM-W-06 Cultural Management
BITM-W-07 MICE Management
BITM-W-08 Mobility Management
BITM-W-09 Tour Operating
BITM-W-12 Tourism Sociology and Psychology


[updated 26.03.2021]
Module coordinator:
Prof. Dr. Achim Schröder
Lecturer:
Prof. Dr. Achim Schröder


[updated 26.03.2021]
Learning outcomes:
Introduction to Tourism Studies:
After successfully completing this module, students will:
- be familiar with the basic concepts and definition of the tourism industry
- be familiar with the basic economic and in particular, tourism-economic dimensions of tourism studies
- be familiar with the development and importance of tourism
- be able to list the characteristics of the tourism sector (tourism value chain)
- be familiar with market structures and market participants (suppliers, customers, organizations)
- be familiar with terms from the tourism industry
 
Students will acquire international and intercultural competence by working with foreign markets as the source and target markets of international tourism and discussing examples from international companies and destinations.
 
Human Resources and Organization:
After successfully completing this module, students will:
- learn the basics of human resources (human resources as a production factor, human resource decision areas: recruitment, personnel selection, personnel development, personnel management, remuneration policy, special features in international tourism companies),
- have basic knowledge that will enable them to deal with human resources issues in companies,
- have insight into the field of organization and be able to explain procedural and structural organizational issues in companies (process organization: presentation and evaluation of processes; organizational structure: organizational theory approaches, basic models, project organization, management organization, organizational change; peculiarities of international tourism companies),
- be familiar with the functions, elements and structures of management systems
 
Students will learn the basics of teamwork and the successful use of modern presentation techniques.
 


[updated 26.03.2021]
Module content:
Introduction to the Tourism Industry
 
- Definitions and terminology
- The history of travel
- Global travel flows and tourism development factors
- Demand in tourism
- Supply in tourism
- Players in tourism policy
- International tourism sites
- The future of tourism
- Tourism and sustainability
 
Human Resources
 
- Human resources as production factors
- Human resources decision areas: recruiting, personnel selection, personnel development, personnel management, remuneration policy
- Special features of international tourism companies
 
Organization
 
- Process organization: representation and evaluation of processes
- Organizational structure: organizational theory approaches, basic models, project organization, management organization, organizational change
- Special features of international tourism companies

[updated 17.09.2018]
Teaching methods/Media:
Lecture, exercises and discussions with students, as well as presentations by students

[updated 17.09.2018]
Recommended or required reading:
Introduction to the Tourism Industry:
 
- Becker, Chr.; Job, H. (Hrsg.) (2000): Nationalatlas Bundesrepublik Deutschland. Band 10: Freizeit und Tourismus. Institut für Länderkunde, Leipzig
- Bieger, Th.: Tourismuslehre - Ein Grundriss. Haupt Verlag, Bern, Stuttgart, Wien, latest edition
- Freyer, W.: Tourismus. Einführung in die Fremdenverkehrsökonomie. Oldenbourg Verlag, München, latest edition
- Hartmann, R.: Marketing in Tourismus und Freizeit. UVK, Konstanz, München, latest edition
- Mundt, J. W.: Tourismus. Oldenbourg Verlag, München, latest edition
- Schmude, J.; Namberger, Ph.: Tourismusgeographie. WBG, Darmstadt, latest edition.
- Steinecke, A.: Tourismus. Das Geographische Seminar, Westermann, Braunschweig, latest edition
- Steinecke, A.: Internationaler Tourismus. UVK, Konstanz, München, latest edition
 
- Journals: e.g. Annals of tourism research, Fremdenverkehrswirtschaft (FVW), Internationales Verkehrswesen, Reiseanalyse der F.U.R., Statistiken der World Tourism Organisation und von IPK International, Touristik Report etc...
 
 
Human Resources and Organization:
- Bea, Franz Xaver/Dichtl, Erwin/Schweitzer, Marcell (Hrsg.): Allgemeine Betriebswirtschaftslehre. Band 1: Grundfragen. latest edition
- Bierle, Klaus: Betriebswirtschaftslehre Band 1. latest edition
- Bierle, Klaus: Betriebswirtschaftslehre Band 2. latest edition
- Kieser, A.,Walgenbach, P., Organisation. latest edition, Stuttgart: Schaeffer-Poeschel
- Schierenbeck, H., Wöhle C. B. , Grundzüge der Betriebswirtschaft, 17. überarb. und erweiterte Aufl. Oldenbourg, München Wien, 2008
- Linder-Lohmann, D., Lohmann, F., Schirmer, U., Personalmanagement, Heidelberg 2008
- Scholz, C., Grundzüge des Personalmanagements, München, 2011.
- Wöhe, G., Döring, U, Einführung in die Allgemeine Betriebswirtschaftslehre, 24. Aufl. 2010.
 
- Daily newspapers and magazines (e.g. Handelsblatt, FAZ, FTD, Wirtschaftswoche, etc...)
 
 


[updated 26.03.2021]
[Tue Sep 28 06:36:19 CEST 2021, CKEY=ib1, BKEY=itm5, CID=BITM-112, LANGUAGE=en, DATE=28.09.2021]