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Cultural Management

Module name (EN):
Name of module in study programme. It should be precise and clear.
Cultural Management
Degree programme:
Study Programme with validity of corresponding study regulations containing this module.
International Tourism-Management, Bachelor, ASPO 01.10.2020
Module code: BITM-W-06
SAP-Submodule-No.:
The exam administration creates a SAP-Submodule-No for every exam type in every module. The SAP-Submodule-No is equal for the same module in different study programs.
P440-0077
Hours per semester week / Teaching method:
The count of hours per week is a combination of lecture (V for German Vorlesung), exercise (U for Übung), practice (P) oder project (PA). For example a course of the form 2V+2U has 2 hours of lecture and 2 hours of exercise per week.
4SU (4 hours per week)
ECTS credits:
European Credit Transfer System. Points for successful completion of a course. Each ECTS point represents a workload of 30 hours.
5
Semester: according to optional course list
Mandatory course: no
Language of instruction:
English/Spanish
Assessment:
Project (can be repeated annually)

[updated 21.03.2018]
Applicability / Curricular relevance:
All study programs (with year of the version of study regulations) containing the course.

DFBTO-W-04 (P620-0535) International Tourism Management, Bachelor, ASPO 01.10.2018 , semester 5, optional course
DFITM-W-06 International Tourism Management, Bachelor, ASPO 01.10.2020 , optional course
BITM-W-06 (P440-0077) International Tourism-Management, Bachelor, ASPO 01.10.2013 , optional course
BITM-W-06 (P440-0077) International Tourism-Management, Bachelor, ASPO 01.10.2015 , optional course
BITM-W-06 (P440-0077) International Tourism-Management, Bachelor, ASPO 01.10.2017 , optional course
BITM-W-06 (P440-0077) International Tourism-Management, Bachelor, ASPO 01.10.2020 , optional course

Suitable for exchange students (learning agreement)
Workload:
Workload of student for successfully completing the course. Each ECTS credit represents 30 working hours. These are the combined effort of face-to-face time, post-processing the subject of the lecture, exercises and preparation for the exam.

The total workload is distributed on the semester (01.04.-30.09. during the summer term, 01.10.-31.03. during the winter term).
60 class hours (= 45 clock hours) over a 15-week period.
The total student study time is 150 hours (equivalent to 5 ECTS credits).
There are therefore 105 hours available for class preparation and follow-up work and exam preparation.
Recommended prerequisites (modules):
BITM-112 Principles of the Tourism Sector
BITM-430 Intercultural Competence


[updated 11.12.2019]
Recommended as prerequisite for:
Module coordinator:
Prof. Dr. Kerstin Heuwinkel
Lecturer: Prof. Dr. Kerstin Heuwinkel

[updated 26.06.2017]
Learning outcomes:
After successfully completing this module, students will:
- be familiar with the concepts of cultural management and have a
  basic understanding of the interrelationships in the supply management of companies in the  
  cultural sector.
- be familiar with marketing concepts in the cultural sector.
- be able to apply strategic planning and operational implementation for companies in the
  cultural sector.
- be able to describe different concepts in cultural management and
  apply them to case studies (e. g. industrial culture, sponsoring,  
  museums as the core of touristic tours, between tradition and modernity, culture
  for kids).
- have acquired communication skills and be able to present their results using  
  presentation techniques.
 


[updated 17.09.2018]
Module content:
- Basics of culture management
- Offer management by companies in the cultural sector
- Conception, marketing (presentation) and implementation of events in the
  cultural sector.
- Strategic planning and operative implementation of the marketing instruments
  used by companies in the cultural sector
- Marketing mix instruments (product, price, communication, distribution
  and process policy) in a regional, national, international and inter
  and intra-cultural context


[updated 21.03.2018]
Teaching methods/Media:
- Lecture und discussion
- Case studies
- Project (independent development of a concept and its presentation)
- Excursion, if necessary


[updated 21.03.2018]
Recommended or required reading:
_Aust, N. u.a. (Hrsg.), Kulturmanagement - Theorie und Praxis einer
 professionellen Kunst, de Gruyter, 1997
_Dreyer, A., Kulturtourismus, 2. Auflage, Oldenbourg, München, 2000
_Heinrichs, W., Klein, A., Kulturmanagement von A _ Z _ 600 Begriffe für
 Studium und Praxis, 2. Auflage, Beck-DTV, 2001
_Heinrichs, W., Kulturmanagement - Eine praxisorientierte Einführung, 2.
 Auflage, Primus, 1999
_Heinze, T., Kultursponsoring, Museumsmarketing, Kulturtourismus - Ein
 Leitfaden für Kulturmanager, VS Verlag für Sozialw., 2002
_Klein, A. (Hrsg.), Kompendium Kulturmanagement _ Handbuch für Studium und
 Praxis, Vahlen, München, 2004
_Klein, A., Projektmanagement für Kulturmanager, VS Verlag für Sozialw., 2004
 


[updated 21.03.2018]
 
[Sun Apr  2 07:23:29 CEST 2023, CKEY=ikd, BKEY=itm5, CID=BITM-W-06, LANGUAGE=en, DATE=02.04.2023]