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Module code: BITM-W-06 |
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4SU (4 hours per week) |
5 |
Semester: according to optional course list |
Mandatory course: no |
Language of instruction:
English/Spanish |
Assessment:
Project (can be repeated annually)
[updated 21.03.2018]
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DFBTO-W-04 (P620-0535) International Tourism Management, Bachelor, ASPO 01.10.2018
, semester 5, optional course
DFITM-W-06 International Tourism Management, Bachelor, ASPO 01.10.2020
, optional course
BITM-W-06 (P440-0077) International Tourism-Management, Bachelor, ASPO 01.10.2013
, optional course
BITM-W-06 (P440-0077) International Tourism-Management, Bachelor, ASPO 01.10.2015
, optional course
BITM-W-06 (P440-0077) International Tourism-Management, Bachelor, ASPO 01.10.2017
, optional course
BITM-W-06 (P440-0077) International Tourism-Management, Bachelor, ASPO 01.10.2020
, optional course
Suitable for exchange students (learning agreement)
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60 class hours (= 45 clock hours) over a 15-week period. The total student study time is 150 hours (equivalent to 5 ECTS credits). There are therefore 105 hours available for class preparation and follow-up work and exam preparation.
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Recommended prerequisites (modules):
BITM-112 Principles of the Tourism Sector BITM-430 Intercultural Competence
[updated 11.12.2019]
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Recommended as prerequisite for:
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Module coordinator:
Prof. Dr. Kerstin Heuwinkel |
Lecturer: Prof. Dr. Kerstin Heuwinkel
[updated 26.06.2017]
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Learning outcomes:
After successfully completing this module, students will: - be familiar with the concepts of cultural management and have a basic understanding of the interrelationships in the supply management of companies in the cultural sector. - be familiar with marketing concepts in the cultural sector. - be able to apply strategic planning and operational implementation for companies in the cultural sector. - be able to describe different concepts in cultural management and apply them to case studies (e. g. industrial culture, sponsoring, museums as the core of touristic tours, between tradition and modernity, culture for kids). - have acquired communication skills and be able to present their results using presentation techniques.
[updated 17.09.2018]
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Module content:
- Basics of culture management - Offer management by companies in the cultural sector - Conception, marketing (presentation) and implementation of events in the cultural sector. - Strategic planning and operative implementation of the marketing instruments used by companies in the cultural sector - Marketing mix instruments (product, price, communication, distribution and process policy) in a regional, national, international and inter and intra-cultural context
[updated 21.03.2018]
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Teaching methods/Media:
- Lecture und discussion - Case studies - Project (independent development of a concept and its presentation) - Excursion, if necessary
[updated 21.03.2018]
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Recommended or required reading:
_Aust, N. u.a. (Hrsg.), Kulturmanagement - Theorie und Praxis einer professionellen Kunst, de Gruyter, 1997 _Dreyer, A., Kulturtourismus, 2. Auflage, Oldenbourg, München, 2000 _Heinrichs, W., Klein, A., Kulturmanagement von A _ Z _ 600 Begriffe für Studium und Praxis, 2. Auflage, Beck-DTV, 2001 _Heinrichs, W., Kulturmanagement - Eine praxisorientierte Einführung, 2. Auflage, Primus, 1999 _Heinze, T., Kultursponsoring, Museumsmarketing, Kulturtourismus - Ein Leitfaden für Kulturmanager, VS Verlag für Sozialw., 2002 _Klein, A. (Hrsg.), Kompendium Kulturmanagement _ Handbuch für Studium und Praxis, Vahlen, München, 2004 _Klein, A., Projektmanagement für Kulturmanager, VS Verlag für Sozialw., 2004
[updated 21.03.2018]
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