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Tour Operating

Module name (EN):
Name of module in study programme. It should be precise and clear.
Tour Operating
Degree programme:
Study Programme with validity of corresponding study regulations containing this module.
International Tourism-Management, Bachelor, ASPO 01.10.2020
Module code: BITM-W-09
SAP-Submodule-No.:
The exam administration creates a SAP-Submodule-No for every exam type in every module. The SAP-Submodule-No is equal for the same module in different study programs.
P440-0090
Hours per semester week / Teaching method:
The count of hours per week is a combination of lecture (V for German Vorlesung), exercise (U for Übung), practice (P) oder project (PA). For example a course of the form 2V+2U has 2 hours of lecture and 2 hours of exercise per week.
4SU (4 hours per week)
ECTS credits:
European Credit Transfer System. Points for successful completion of a course. Each ECTS point represents a workload of 30 hours.
5
Semester: according to optional course list
Mandatory course: no
Language of instruction:
English
Assessment:
Project (can be repeated annually)

[updated 21.03.2018]
Applicability / Curricular relevance:
All study programs (with year of the version of study regulations) containing the course.

DFBTO-W-07 (P620-0532) International Tourism Management, Bachelor, ASPO 01.10.2018 , semester 4, optional course
DFITM-W-09 (P620-0481) International Tourism Management, Bachelor, ASPO 01.10.2020 , optional course
BITM-W-09 (P440-0090) International Tourism-Management, Bachelor, ASPO 01.10.2013 , optional course
BITM-W-09 (P440-0090) International Tourism-Management, Bachelor, ASPO 01.10.2015 , optional course
BITM-W-09 (P440-0090) International Tourism-Management, Bachelor, ASPO 01.10.2017 , optional course
BITM-W-09 (P440-0090) International Tourism-Management, Bachelor, ASPO 01.10.2020 , optional course

Suitable for exchange students (learning agreement)
Workload:
Workload of student for successfully completing the course. Each ECTS credit represents 30 working hours. These are the combined effort of face-to-face time, post-processing the subject of the lecture, exercises and preparation for the exam.

The total workload is distributed on the semester (01.04.-30.09. during the summer term, 01.10.-31.03. during the winter term).
60 class hours (= 45 clock hours) over a 15-week period.
The total student study time is 150 hours (equivalent to 5 ECTS credits).
There are therefore 105 hours available for class preparation and follow-up work and exam preparation.
Recommended prerequisites (modules):
BITM-112 Principles of the Tourism Sector
BITM-240 Marketing and Market Research in Tourism
BITM-320 Management in the Tourism Industry
BITM-331 Stakeholders in the Tourism Industry


[updated 20.06.2023]
Recommended as prerequisite for:
Module coordinator:
Prof. Dr. Achim Schröder
Lecturer:
Lehrbeauftragte
Marcus Bauer


[updated 20.06.2023]
Learning outcomes:
After successfully completing this module students will be able to:
- define basic concepts of tourism and provide information on current market structures and developments,
- identify special features of tourist products and derive their consequences for the marketing of tour operators,,
- critically analyze marketing concepts of tour operators,
- prepare a strategic marketing concept for a tour operator or something similar in a team (and, if necessary, with third parties) and select marketing tools and the corresponding marketing mix,
- document the most important results from their project, communicate them to the group (and, if necessary, to external parties) and make recommendations for action.
 


[updated 17.09.2018]
Module content:
- Basics and definitions
- Special features of tourist products and their consequences for tourism
- Vendor structure: tour operator/travel agent market
- Demand for tour operator and travel agent services
- Strategic marketing management in tourism
- Aspects of operational management of tour operators (service provision, travel price calculation and commission systems)
- Tourist travel management and sustainability
 


[updated 21.03.2018]
Teaching methods/Media:
- Seminaristic lecture
- Case studies (excursions, if necessary)
- Project work (independent development of a concept and its presentation)
 


[updated 21.03.2018]
Recommended or required reading:
- Bastian, H., Born, K. (Hrsg.), Der integrierte Touristikkonzern, Oldenbourg, München, latest edition
- Bieger, T., Tourismuslehre. Ein Grundriss, Haupt, Bern u. a., latest edition
- Dörnberg et al.: Reiseveranstalter-Management, Oldenbourg, München, latest edition
- Forschungsgemeinschaft Urlaub und Reisen (F.U.R.): Reiseanalyse, latest edition
- Freyer, W.:  Tourismus. Einführung in die Fremdenverkehrsökonomie, Oldenbourg, München, latest edition
- Freyer, W.: Tourismus-Marketing. Marktorientiertes Management im Mikro- und Makrobereich der Tourismuswirtschaft, München, latest edition
- Haedrich, G., Kaspar, C. u. a. (Hrsg.), Tourismus-Management, de Gruyter, Berlin u. a., latest edition
- Kirig, A., Eckes, S., Tourismusreport, Zukunftsinstitut 2014
- Kirstges, T.: Grundlagen des Reisemittler- und Reiseveranstaltermanagements: Marktüberblick, Geschäftsmodelle, Marketingmanagement, rechtliche Grundlagen, Oldenbourg, München, latest edition
- Lohmann, M. et al., Urlaubsreisetrends 2025. Entwicklung der touristischen Nachfrage im Quellmarkt Deutschland. Die Reiseanalyse Trendstudie, 2014
- Mundt, J. W.: Reiseveranstaltung. Lehr- und Handbuch, Oldenbourg, München, Wien, latest edition
- Schmeer-Sturm, M.L, Reiseleitung und Gästeführung, München, 2012
- Schneider, O.: Die Ferienmacher _ eine gründliche und grundsätzliche Betrachtung über das Jahrhundert des Tourismus, TourCon, 2001
- Voigt, P.: Internationales Reiseveranstalter-Management, München, Oldenbourg, 2012

[updated 21.03.2018]
[Thu Sep 28 13:09:54 CEST 2023, CKEY=irb, BKEY=itm5, CID=BITM-W-09, LANGUAGE=en, DATE=28.09.2023]