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Empirical Methods in Social Science Research

Module name (EN): Empirical Methods in Social Science Research
Degree programme: Cultural Management, Propädeutikum, ASPO 01.10.2018
Module code: BAKM-070
Hours per semester week / Teaching method: 2V+2S (4 hours per week)
ECTS credits: 6
Semester: 1
Mandatory course: yes
Language of instruction:
German
Assessment:
Term paper with presentation

[updated 19.11.2019]
Exam recurrence:
The information regarding exam recurrence is found within the exam policy of the study programme (ASPO).
Applicability / Curricular relevance:
BAKM-070 Cultural Management, Propädeutikum, ASPO 01.10.2018, semester 1, mandatory course
Workload:
60 class hours (= 45 clock hours) over a 15-week period.
The total student study time is 180 hours (equivalent to 6 ECTS credits).
There are therefore 135 hours available for class preparation and follow-up work and exam preparation.
Recommended prerequisites (modules):
None.
Recommended as prerequisite for:
Module coordinator:
Prof. Dr. Achim Schröder
Lecturer:
Dozenten des Studiengangs


[updated 23.10.2018]
Learning outcomes:
After successfully completing this module, students will:
 
_        be able to demonstrate the importance of empirical social research in the field of cultural management.
_        be able to explain and apply the theoretical principles of science.
_        be able to transfer problems from the field of cultural management (alone or in a team) into a research design and then implement them using the methods, techniques and methods they have learned.
_        be able to prepare and analyze data independently, document key results and convey them to the group (as well as to external parties, if necessary) in a presentation.


[updated 19.11.2019]
Module content:
Lecture
_        Objectives and procedure of empirical social research (research process)
_        Scientific theory (definitions, hypotheses, theories and laws, explanation and naive falsification, empirical significance of theories)
_        Concept specification, operationalization and measurement (scales, quality criteria, indexing and scaling)
_        Research design and types of research
        Non-random sampling
_        Data collection techniques (interviewing, observation, content analysis, non-reactive measurement techniques)
_        Data preparation and analysis
_        Interpretation and publication
 
Seminar on focus area:
_        Students will get the chance to apply the content conveyed in the lecture to a task or problem from the field of cultural management.


[updated 19.11.2019]
Teaching methods/Media:
_        Lecture and seminar
_        Case studies
_        Role playing
_        Group and project work (concept development and presentation)
_        Discussions with fellow students and third parties
_        Presentations and preparation of documentation/papers
 
Students will learn to develop and implement research concepts, as well as present their results based on independently conducted studies.


[updated 19.11.2019]
Recommended or required reading:
_        Atteslander, P., Methoden der empirischen Sozialforschung. Erich Schmidt Verlag, Berlin, latest edition
_        Fantapié Altobelli, Claudia: Marktforschung : Methoden, Anwendungen, Praxisbeispiele, UVK/Lucius, München, latest edition
_        Fantapié Altobelli, Claudia; Hoffmann, Sascha: Grundlagen der Marktforschung, UVK/Lucius, München, latest edition
_        Flick, U., Qualitative Sozialforschung: Eine Einführung, rororo, 2007
_        Koch, Jörg: Marktforschung. Grundlagen und praktische Anwendung, Oldenbourg, München, latest edition
_        Schnell/Hill/Esser: Methoden der empirischen Sozialforschung, Oldenbourg, München, latest edition
_        Przyborski, A., Wohlrab-Sahr, M.: Qualitative Sozialforschung: Ein Arbeitsbuch, Oldenbourg, latest edition


[updated 19.11.2019]
[Mon Nov 29 18:49:45 CET 2021, CKEY=kmdesa, BKEY=km1, CID=BAKM-070, LANGUAGE=en, DATE=29.11.2021]