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Basic Concepts and Principles of Economics and Business Administration

Module name (EN):
Name of module in study programme. It should be precise and clear.
Basic Concepts and Principles of Economics and Business Administration
Degree programme:
Study Programme with validity of corresponding study regulations containing this module.
Health care management, Bachelor, ASPO 01.04.2008
Module code: BAME-121
Hours per semester week / Teaching method:
The count of hours per week is a combination of lecture (V for German Vorlesung), exercise (U for Übung), practice (P) oder project (PA). For example a course of the form 2V+2U has 2 hours of lecture and 2 hours of exercise per week.
3S (3 hours per week)
ECTS credits:
European Credit Transfer System. Points for successful completion of a course. Each ECTS point represents a workload of 30 hours.
3
Semester: 1
Mandatory course: yes
Language of instruction:
German
Assessment:
Written exam, oral exam, module work

[updated 30.07.2021]
Applicability / Curricular relevance:
All study programs (with year of the version of study regulations) containing the course.

BAME-121 Health care management, Bachelor, ASPO 01.04.2008 , semester 1, mandatory course
Workload:
Workload of student for successfully completing the course. Each ECTS credit represents 30 working hours. These are the combined effort of face-to-face time, post-processing the subject of the lecture, exercises and preparation for the exam.

The total workload is distributed on the semester (01.04.-30.09. during the summer term, 01.10.-31.03. during the winter term).
45 class hours (= 33.75 clock hours) over a 15-week period.
The total student study time is 90 hours (equivalent to 3 ECTS credits).
There are therefore 56.25 hours available for class preparation and follow-up work and exam preparation.
Recommended prerequisites (modules):
None.
Recommended as prerequisite for:
Module coordinator:
Prof. Dr. Petra Riemer-Hommel
Lecturer:
Prof. Dr. Petra Riemer-Hommel


[updated 12.05.2010]
Learning outcomes:
After successfully completing this module, students will:
• be familiar with business functions from a management-oriented perspective.
• be able to apply problem-solving processes in a goal-oriented manner.
• be able to deal with the nature and impact of economic goals and measures and use them meaningfully in different situations.


[updated 30.07.2021]
Module content:
Module content:
 
1. Basics: Company and environment
 
  Company type
  Company goals
 
2. Marketing
  The basics
  Market research
  Product policy
  Distribution policy
  Conditions policy
  Communication policy
  Marketing mix
 
3. Materials management
  The basics
 
4. Financing
  Basic terms


[updated 30.07.2021]
Teaching methods/Media:
Print and electronic media, case studies, exercises

[updated 30.07.2021]
Recommended or required reading:
 - Thommen, J.-P., Achleitner, A-K. (2006) Allgemeine Betriebswirtschaftslehre 5. Auflage, Gabler Verlag
 - Thommen, J.-P., Achleitner, A-K. (2007) Allgemeine Betriebswirtschaftslehre, Arbeitsbuch, 5. Auflage, Gabler Verlag

[updated 30.07.2021]
[Tue Jan 31 07:11:54 CET 2023, CKEY=me121, BKEY=me, CID=BAME-121, LANGUAGE=en, DATE=31.01.2023]