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Management in the Health Sector II

Module name (EN): Management in the Health Sector II
Degree programme: Health care management, Bachelor, ASPO 01.10.2018
Module code: BAME18-08
Hours per semester week / Teaching method: 9S (9 hours per week)
ECTS credits: 12
Semester: 3
Mandatory course: yes
Language of instruction:
German
Assessment:
Exam achievement: Oral examination, term paper

[updated 01.10.2020]
Applicability / Curricular relevance:
BAME18-08 Health care management, Bachelor, ASPO 01.10.2018, semester 3, mandatory course
Workload:
135 class hours (= 101.25 clock hours) over a 15-week period.
The total student study time is 360 hours (equivalent to 12 ECTS credits).
There are therefore 258.75 hours available for class preparation and follow-up work and exam preparation.
Recommended prerequisites (modules):
BAME18-02 Management in the Health Sector I


[updated 22.08.2017]
Recommended as prerequisite for:
BAME18-14 Management in the Health Sector IV
BAME18-16 Management in the Health Sector V


[updated 22.08.2017]
Module coordinator:
Prof. Dr. Petra Riemer-Hommel
Lecturer:
Prof. Dr. Petra Riemer-Hommel
Mirjam Philippi, M.Sc.


[updated 22.08.2017]
Learning outcomes:
Strategic Organization:
After successfully completing this module, students will:
_        be familiar with the basic concepts of organization and
have received an overview of organizational theory approaches
_        have studied different forms of organization
_        be familiar with economic coordination mechanisms
 
Marketing and Public Relations:
Based on the basic content from Module 02 (1st semester), students will gain in-depth insight into the marketing and public relations work of companies in the service sector with a focus on the healthcare sector. Students will learn about and understand the importance of marketing and public relations for the success of service-oriented companies. They will be familiar with the operational and legal peculiarities of marketing and public relations in the service sector or in the health care system. Students will be familiar with the theoretical basics of marketing and public relations in health care. Within the framework of the course, students will learn how to formulate the goals of marketing and public relations work and strategies based on them and what possibilities exist for implementing those strategies in practice. At the end of the course, students will be able to transfer theoretical content into practical application in the context of their own work (poster).
 
Occupational Health Management/Health Promotion:
After successfully completing this module, students will:
_        understand the interdependencies between the organization, work and health,
_        be familiar with the framework and objectives of occupational health management/promotion,
_        be familiar with selected methods and instruments for the analysis, implementation and evaluation of occupational health management/promotion measures and processes and can use them in practice.


[updated 01.10.2020]
Module content:
Strategic Organization:
_        The basics
_        Organizational theoretical approaches
_        Scientific management
_        Administrative approaches
_        Human relations approach
_        Situational approach
_        Institutional economics
_        Forms of organization
_        Principles of structuring
_        Practical examples
_        Coordination mechanisms
_        Market/Hierarchy
_        Motivation/Coordination
 
Marketing and Public Relations:
_        Importance of marketing for the success of a company
_        Relevance of marketing for the service sector
_        Theoretical principles of service marketing
_        Objectives of service marketing in the health care sector
_        Strategy development and implementation of marketing in healthcare
_        Possibilities and limits of public relations work in health care
_        Practical application of marketing and public relations in health care
 
Occupational Health Management/Health Promotion:
_        Basics and principles of occupational health management and promotion  
_        Legal foundation and framework
_        Necessities, challenges and fields of action in occupational health management and promotion
_        Physical, psychological and social strains, stresses and resources in everyday working life: Epidemiological data and theoretical effect models.
_        Occupational health management strategies, tools, instruments and indicators in the analysis, implementation and evaluation phases
_        Selected occupational health management/promotion approaches (behavioral and situational prevention, demography management, leadership and health, _)


[updated 01.10.2020]
Teaching methods/Media:
Print and electronic media, case studies, exercises

[updated 01.10.2020]
Recommended or required reading:
Strategic Organization:
_        Jost P-J (2008). Organisation und Koordination _ eine ökonomische Einführung. 2. Auflage. Wiesbaden: Gabler
_        Kieser A, Ebers M (Hg) (2014). Organisationstheorien. Stuttgart: Kohlhammer
_        Schreyögg G (2012). Grundlagen der Organisation. Basiswissen für Studium und Praxis. Wiesbaden: Gabler
_        Steinmann H, Schreyögg G (2005). Management 6. Aufl. Gabler
_        Thommen J-P, Achleitner A-K (2012). Allgemeine Betriebswirt-schaftslehre. Aktuelle Auflage. Wiesbaden: Gabler
 
Marketing and Public Relations:
_        Fließ S (Hg) (2011). Beiträge zur Dienstleistungsmarketingforschung. Aktuelle Forschungsfragen und Forschungsergebnisse. Wiesbaden: Gabler
_        Kotler P, Keller KL, Opresnik MO (2015). Marketing-Management. Konzepte _ Instrumente _ Unternehmensfallstudien. München u.a.: Pearson
_        Meffert H, Bruhn M, Hadwich K (2015). Dienstleistungsmarketing. Grundlagen-Konzepte-Methoden. Aktuelle Auflage. Wiesbaden: Gabler
_        Schäfer R (2015). Erfolgreiche PR-Arbeit für Krankenhäuser. Patien-ten, Ärzte und Zuweise gewinnen. Wiesbaden: Gabler
Occupational Health Management/Health Promotion:
_        Badura B (Hg) (o.J.). Fehlzeiten-Report (Reihe). Zahlen, Daten, Analysen aus allen Branchen der Wirtschaft. Springer: Berlin
_        Badura B, Ritter W, Scherf M (1999). Betriebliches Gesundheitsma-nagement. Ein Leitfaden für die Praxis. Berlin: Edition sigma
_        Bamberg E, Ducki A, Metz AM (Hg)  (2011). Gesundheitsförderung und Gesundheitsmanagement in der Arbeitswelt. Ein Handbuch. Göttingen: Hogrefe
_        Bundesanstalt für Arbeitsschutz und Arbeitsmedizin BAuA) (Hg) (2013). Gefährdungsbeurteilung psychischer Belastung. Erfahrungen und Empfehlungen. Berlin: Erich Schmidt Verlag
_        Faller G (Hg) (2012). Lehrbuch Betriebliche Gesundheitsförderung. 2. vollst. überarb. Aufl. Bern: Huber
_        Hahnzog S (Hg) (2014): Betriebliche Gesundheitsförderung. Das Praxishandbuch für den Mittelstand. Wiesbaden: Springer Gabler
_        Meifert MT, Kesting M (Hg) (2012). Gesundheitsmanagement im Unternehmen. Konzepte, Praxis, Perspektiven. Berlin: Springer
_        Nerdinger FW, Blickle G, Schaper N (2014). Arbeits- und Organisa-tionspsychologie. 3. vollst. überarb.  Aufl. Berlin: Springer
_        Schneider C (2012). Gesundheitsförderung am Arbeitsplatz. Ne-benwirkung Gesundheit. 2. Aufl. Bern: Huber
_        Uhle T, Treier M (2015). Betriebliches Gesundheitsmanagement. Gesundheitsförderung in der Arbeitswelt _ Mitarbeiter einbinden, Prozesse gestalten, Erfolge messen. 3. überarb. u. erw. Aufl. Berlin: Springer
_        Ulich E, Wülser M (2014). Gesundheitsmanagement in Unternehmen Arbeitspsychologische Perspektiven. 6. Aufl. Wiesbaden: Gabler
Additional literature will be announced in the course.


[updated 01.10.2020]
[Thu Dec  2 01:17:44 CET 2021, CKEY=mmihgib, BKEY=me3, CID=BAME18-08, LANGUAGE=en, DATE=02.12.2021]