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Marketing/Consulting Project

Module name (EN): Marketing/Consulting Project
Degree programme: Marketing Science, Master, ASPO 01.04.2016
Module code: MAMS-140
Hours per semester week / Teaching method: 4PA (4 hours per week)
ECTS credits: 6
Semester: 1
Mandatory course: yes
Language of instruction:
Term paper with presentation (Can be repeated annually)

[updated 20.11.2019]
Applicability / Curricular relevance:
MAMS-140 Marketing Science, Master, ASPO 01.04.2016, semester 1, mandatory course
60 class hours (= 45 clock hours) over a 15-week period.
The total student study time is 180 hours (equivalent to 6 ECTS credits).
There are therefore 135 hours available for class preparation and follow-up work and exam preparation.
Recommended prerequisites (modules):
Recommended as prerequisite for:
Module coordinator:
Prof. Dr. Nicole Schwarz
Prof. Dr. Malte Beinhauer
Prof. Dr. Nicole Schwarz

[updated 25.01.2016]
Learning outcomes:
        After successfully completing this course, students will:
-        be able to identify and analyze the technical requirements of the topic in question, assess them critically and document them.
        be able to apply current scientific-theoretical findings to practical questions concerning a given marketing discipline and combine them effectively.
        be able to select facts for scientific examination and develop them for these research questions.
        be able to select and apply suitable empirical methods and analytical procedures to help answer their questions.
-        be able to develop solutions independently and in a goal-oriented manner within a team and deepen their professional competence on a functional level.
        be able to independently organize the division of tasks and coordinate within the team, as well as between project subgroups.
        be able to interact and communicate with respective external project partners and thus, strengthen their ability to empathize, communicate, negotiate and discuss.
        be able to adhere to deadlines.
-        be able to scientifically document their results obtained.
-        be able to present their project results in a target-group oriented manner and argue objectively in the defence of their results within the framework of a group discussion.
Current topics from the field of marketing with emphasis on international and other specific aspects and concrete studies on marketing in cooperation with external institutions or companies, including current marketing literature.

[updated 20.11.2019]
Module content:

[still undocumented]
Teaching methods/Media:
Project work in groups.

[updated 20.11.2019]
Recommended or required reading:
Basic literature will be compiled according to the respective topic. In-depth literature research is required and is an integral part of the course.
Literature examples (Marketing project in the field of e-commerce):
-        Bodhani, A. (2013), New Ways to Pay, Engineering & Technology Journal 8 (7), pp. 32-35
-        Coskun, V., Ok, K., Ozdenizci, B. (2012), Near Field Communication (NFC): From Theory to Practice, Hoboken
-        Hegen, M. (2010), Mobile Tagging: Potenziale von QR-Codes im Mobile Business, Hamburg
-        Heinemann, G. (2012), Der neue Mobile-Commerce: Erfolgsfaktoren und Best Practices, Wiesbaden
-        Iliasa, A. (2013), Mobile Payment: Status Quo der konkurrierenden Systeme und mögliche Auswirkungen für den Handel, München-
Kreikemeier, N. (2013), Potenziale, Chance und Risiken der Near Field Communication in Verbindung mit Electronic Payment, Saarbrücken
        Lerner, T. (2013), Mobile Payment, Wiesbaden
-        Nysveen, H., Pedersen, P.E., Thorbjornsen, H. (2005), Intentions to Use Mobile Services: Antecedents and Cross-Service Comparisons, Journal of the Academy of Marketing Science, Vol. 33, No. 3.
        Sauter, M. (2013), Grundkurs Mobile Kommunikationssysteme, 5. Auflage, Berlin.
-        Scholz, H. et al. (2014), Mobile Couponing, Hamburg
-        Vossen, G., Haselmann, T., Hoeren, T. (2012), Cloud-Computing für Unternehmen: Technische, wirtschaftliche, rechtliche und organisatorische Aspekte, Heidelberg
        Weberschläger, M. (2013), Mobile Payment am Point of Sale: Maßnahmen und Erfolgsfaktoren für eine erfolgreiche Markteinführung, Hamburg
Literature about project management:
-        Andler, N.: Tools für Projektmanagement, Workshops und Consulting: Kompendium der wichtigsten Techniken und Methoden, Publicis, Erlangen, 2009.
        Verzuh, E. (latest edition): The Fast Forward MBA in Project Management, Wiley, Hoboken.

[updated 20.11.2019]
[Sat Dec  4 02:17:53 CET 2021, CKEY=mmp, BKEY=msm2, CID=MAMS-140, LANGUAGE=en, DATE=04.12.2021]