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Master's Thesis

Module name (EN): Master´s Thesis
Degree programme: Marketing Science, Master, ASPO 01.04.2016
Module code: MAMS-310
Hours per semester week / Teaching method: -
ECTS credits: 22
Semester: 3
Mandatory course: yes
Language of instruction:
Master´s thesis (can be repeated semesterly)

[updated 20.11.2019]
Applicability / Curricular relevance:
MAMS-310 Marketing Science, Master, ASPO 01.04.2016, semester 3, mandatory course
The total student study time for this course is 660 hours.
Recommended prerequisites (modules):
Recommended as prerequisite for:
Module coordinator:
Prof. Dr. Tatjana König
Dozenten des Studiengangs

[updated 25.01.2016]
Learning outcomes:
        After successfully completing this module, students will:
-        be able to apply the knowledge and skills acquired during the first two semesters, in particular in the field of marketing analysis and empiricism, to a question/task with practical and/or research relevance in a scientific paper within a specified period of time.
        In doing so, they will be able to work on the problem in an abstract/generalizable form using the theoretical knowledge gained during their studies,
        as well as common marketing methods and, in particular, multivariate procedures.
-        Students will be able to scientifically evaluate and reflect on well-known contributions on their topic,
-        and develop working hypotheses and approaches to solutions from them.
-        They will be able to develop a suitable empirical design for testing the hypotheses they make,
-        and, if possible, carry out an empirical survey.
-        Students will thus, be able to apply the theoretical, methodological and argumentative competence acquired during their studies,
-        and present their results precisely, concisely and in compliance with scientific standards
-        and thus, expand the current state of research.

[updated 20.11.2019]
Module content:
The Master´s thesis must refer to relevant, subject-related questions that will be coordinated between the student and his/her supervisor. Thematically, it can refer to a practical problem (in cooperation with a company or public authority) or a theoretical problem (e.g. in cooperation with a research institution). If possible, a separate empirical study should be carried out. It is also possible to use company/project or research data if students have access to the data. Students have 20 weeks to write their thesis.

[updated 20.11.2019]
Teaching methods/Media:
Written thesis

[updated 20.11.2019]
Recommended or required reading:
Depends on the respective topic

[updated 20.11.2019]
[Sat Dec  4 02:43:59 CET 2021, CKEY=mmq, BKEY=msm2, CID=MAMS-310, LANGUAGE=en, DATE=04.12.2021]