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Master's Colloquium

Module name (EN): Master´s Colloquium
Degree programme: Marketing Science, Master, ASPO 01.04.2016
Module code: MAMS-320
Hours per semester week / Teaching method: 2S (2 hours per week)
ECTS credits: 2
Semester: 3
Mandatory course: yes
Language of instruction:
German
Assessment:
Term paper with presentation (can be repeated semesterly)

[updated 20.11.2019]
Applicability / Curricular relevance:
MAMS-320 Marketing Science, Master, ASPO 01.04.2016, semester 3, mandatory course
Workload:
30 class hours (= 22.5 clock hours) over a 15-week period.
The total student study time is 60 hours (equivalent to 2 ECTS credits).
There are therefore 37.5 hours available for class preparation and follow-up work and exam preparation.
Recommended prerequisites (modules):
MAMS-240 Empirical Marketing Seminar


[updated 25.01.2016]
Recommended as prerequisite for:
Module coordinator:
Prof. Dr. Tatjana König
Lecturer:
Prof. Dr. Tatjana König


[updated 25.01.2016]
Learning outcomes:
        After successfully completing this module, students will:
-        combine their findings from theory and practice in a solution-oriented way,
-        present the core elements of their Master´s thesis with special regard to their own individual contribution and be able to justify their approach and methodology to a critical audience,
-
        be able to critically discuss the results of their Master´s thesis,
-        be able to formulate the findings of their work with regard to its implications for companies and, if necessary, for further research,
-
        be able to formulate the key message of their thesis in German and English as an abstract,
_        be able to take part in professional, practice-oriented discussions about marketing,
Within the framework of the Master´s Colloquium (block seminar), students will present the topic, the theoretical foundation, their approach and methodology, as well as the results - if available - of their Master´s thesis and discuss these critically, in particular with regard to the limits of their own work.
 


[updated 20.11.2019]
Module content:


[still undocumented]
Teaching methods/Media:
Oral presentation, expert discussions

[updated 20.11.2019]
Recommended or required reading:
Depends on the topic of the Master´s thesis.

[updated 20.11.2019]
[Sat Dec  4 03:01:56 CET 2021, CKEY=mmr, BKEY=msm2, CID=MAMS-320, LANGUAGE=en, DATE=04.12.2021]