htw saar Piktogramm
Back to Main Page

Choose Module Version:


Financial Communication and Balance Sheet Analysis

Module name (EN): Financial Communication and Balance Sheet Analysis
Degree programme: Marketing Science, Master, ASPO 01.04.2016
Module code: MAMS-570
Hours per semester week / Teaching method: 4V (4 hours per week)
ECTS credits: 6
Semester: according to optional course list
Mandatory course: no
Language of instruction:
Written exam (90 minutes / can be repeated semesterly)

[updated 13.09.2018]
Applicability / Curricular relevance:
MAMS-570 Marketing Science, Master, ASPO 01.04.2016, optional course
MARPF-570 Accounting and Finance, Master, ASPO 01.04.2016, optional course
MASCM-570 Supply Chain Management, Master, ASPO 01.04.2016, optional course
MASCM-570 Supply Chain Management, Master, ASPO 01.04.2017, optional course
60 class hours (= 45 clock hours) over a 15-week period.
The total student study time is 180 hours (equivalent to 6 ECTS credits).
There are therefore 135 hours available for class preparation and follow-up work and exam preparation.
Recommended prerequisites (modules):
Recommended as prerequisite for:
Module coordinator:
Prof. Dr. Jochen Pilhofer
Lecturer: Prof. Dr. Jochen Pilhofer

[updated 28.02.2016]
Learning outcomes:
After successfully completing this module, students will:
_        be familiar with the basic conceptual features of a qualified balance sheet analysis (HGB/IFRS) and understand the interrelationships between the balance sheet, income statement and cash flow statement;
        be able to independently analyze financial statements in accordance with International Financial Reporting Standards (IFRS) or national accounting law (HGB);
        be familiar with the essential instruments of (traditional) balance sheet analysis and financial communication and be able to apply these to practical problems;  
        be familiar with different balance sheet policy design and discretionary options and can apply these to practice-related issues depending on management objectives;
        be able to apply their knowledge to practical problems, e.g. in the form of exercises and case studies;
        be able to deal with a given challenge or task in the fields of financial market communication and balance sheet analysis within a given period of time;
        be able to assess subject-relevant problems analytically and recognize complex interrelationships;
        be able to apply scientific-theoretical findings to practical questions.
Prinicples of financial communication

[updated 13.09.2018]
Module content:
Review and analysis of financial key figures typically important in financial communication
(including _non-GAAP measures_,, preparation measures, traditional key figure analysis, stakeholders, relevant parameters, balance sheet policy, covenants)
Cash flow statement
Annex/management report (inkl. segment reporting)
Case studies/practical examples

[updated 13.09.2018]
Teaching methods/Media:
Lecture and tutorial

[updated 13.09.2018]
Recommended or required reading:
Küting/Weber, Die Bilanzanalyse, Stuttgart (Schaeffer-Poeschel-Verlag)
Baetge/Kirsch/Thiele, Bilanzanalyse, Düsseldorf (IDW-Verlag)
Gräfer et al., Bilanzanalyse, Herne (NWB-Verlag)
Brösel, Bilanzanalyse, Berlin (Erich Schmidt Verlag)
(always the newest edition)

[updated 13.09.2018]
[Sat Dec  4 01:54:14 CET 2021, CKEY=rfuba, BKEY=msm2, CID=MAMS-570, LANGUAGE=en, DATE=04.12.2021]