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Practical Phase - Internship

Module name (EN):
Name of module in study programme. It should be precise and clear.
Practical Phase - Internship
Degree programme:
Study Programme with validity of corresponding study regulations containing this module.
Marketing Science, Master, ASPO 01.04.2016
Module code: MAMS-Z1
Hours per semester week / Teaching method:
The count of hours per week is a combination of lecture (V for German Vorlesung), exercise (U for Übung), practice (P) oder project (PA). For example a course of the form 2V+2U has 2 hours of lecture and 2 hours of exercise per week.
ECTS credits:
European Credit Transfer System. Points for successful completion of a course. Each ECTS point represents a workload of 30 hours.
Semester: according to optional course list
Mandatory course: no
Language of instruction:
Paper with presentation, certificate confirming practical experience

[updated 13.09.2018]
Applicability / Curricular relevance:
All study programs (with year of the version of study regulations) containing the course.

MAMS-Z1 Marketing Science, Master, ASPO 01.04.2016 , optional course
MARPF-Z1 Accounting and Finance, Master, ASPO 01.10.2017 , optional course
MASCM-Z1 Supply Chain Management, Master, ASPO 01.04.2016 , optional course
MASCM-Z1 Supply Chain Management, Master, ASPO 01.04.2017 , optional course
Workload of student for successfully completing the course. Each ECTS credit represents 30 working hours. These are the combined effort of face-to-face time, post-processing the subject of the lecture, exercises and preparation for the exam.

The total workload is distributed on the semester (01.04.-30.09. during the summer term, 01.10.-31.03. during the winter term).
The total student study time for this course is 900 hours.
Recommended prerequisites (modules):
Recommended as prerequisite for:
Module coordinator:
Prof. Dr. Tatjana König

[updated 25.01.2016]
Learning outcomes:
After successfully completing this module, students will have developed the following skills:
-        Technical skills (know-how, linking theoretical knowledge with practical experience)
-        Personal instrumental skills (using tools, techniques, methods that enable knowledge to be generated and/or planned and applied in a targeted manner)
       (e.g. information management, time management, presentation techniques, computer applications)
-        Systemic skills (e.g. skills such as creativity, adaptability, flexibility in implementing concepts, etc., which are necessary to understand one´s own work as part of an extensive system and be able to carry it out efficiently)
       (introducing innovations, initiating, planning and implementing change processes, networked thinking)
-        Communication skills (teamwork, designing internal coordination processes and the presentation of results within and outside the company)
        Ability to critically reflect one´s own (technical, systemic, communicative and instrumental) skills and competences and compare them in a target-performance profile
This module consists of a supervised practical phase in a company or institution with a total duration of 24 weeks. It is however, also possible to split the practical phase up into two shorter phases.

[updated 05.12.2019]
Module content:
Students will take on tasks and projects in the field of marketing (product/brand management, strategy, market research, CRM, sales, e-business, public relations, etc.). Students must sign a study contract with the company at the beginning of their practical phase. Before concluding the contract, both the office responsible for internships, as well as the admissions committee must approve the internship.
Within the framework of a paper with a presentation, students will present a suitable project or task from their internship in detail with the respective problems/challenges and approaches. In doing so, students should reflect upon the skills acquired/developed during their internship.
The paper should also contain a technical and interdisciplinary skill profile in the form of a comparison between target and actual skills and a definition of the resulting fields of action.
The paper must be submitted no later than 4 weeks after completion of the practical phase.

[updated 20.11.2019]
Teaching methods/Media:
Practical experience

[updated 13.09.2018]
Recommended or required reading:

[still undocumented]
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