|Module name (EN): Practical Phase - Internship|
|Degree programme: Marketing Science, Master, ASPO 01.04.2016|
|Module code: MAMS-Z1|
|Hours per semester week / Teaching method: -|
|ECTS credits: 30|
|Semester: according to optional course list|
|Mandatory course: no|
|Language of instruction:
Paper with presentation, certificate confirming practical experience
|Applicability / Curricular relevance:
MAMS-Z1 Marketing Science, Master, ASPO 01.04.2016, optional course
MARPF-Z1 Accounting and Finance, Master, ASPO 01.04.2016, optional course
MASCM-Z1 Supply Chain Management, Master, ASPO 01.04.2016, optional course
MASCM-Z1 Supply Chain Management, Master, ASPO 01.04.2017, optional course
The total student study time for this course is 900 hours.
|Recommended prerequisites (modules):
|Recommended as prerequisite for:
Prof. Dr. Tatjana König
After successfully completing this module, students will have developed the following skills:
- Technical skills (know-how, linking theoretical knowledge with practical experience)
- Personal instrumental skills (using tools, techniques, methods that enable knowledge to be generated and/or planned and applied in a targeted manner)
(e.g. information management, time management, presentation techniques, computer applications)
- Systemic skills (e.g. skills such as creativity, adaptability, flexibility in implementing concepts, etc., which are necessary to understand one´s own work as part of an extensive system and be able to carry it out efficiently)
(introducing innovations, initiating, planning and implementing change processes, networked thinking)
- Communication skills (teamwork, designing internal coordination processes and the presentation of results within and outside the company)
Ability to critically reflect one´s own (technical, systemic, communicative and instrumental) skills and competences and compare them in a target-performance profile
This module consists of a supervised practical phase in a company or institution with a total duration of 24 weeks. It is however, also possible to split the practical phase up into two shorter phases.
Students will take on tasks and projects in the field of marketing (product/brand management, strategy, market research, CRM, sales, e-business, public relations, etc.). Students must sign a study contract with the company at the beginning of their practical phase. Before concluding the contract, both the office responsible for internships, as well as the admissions committee must approve the internship.
Within the framework of a paper with a presentation, students will present a suitable project or task from their internship in detail with the respective problems/challenges and approaches. In doing so, students should reflect upon the skills acquired/developed during their internship.
The paper should also contain a technical and interdisciplinary skill profile in the form of a comparison between target and actual skills and a definition of the resulting fields of action.
The paper must be submitted no later than 4 weeks after completion of the practical phase.
|Recommended or required reading:
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