|Module name (EN): Business Simulation Game|
|Degree programme: Marketing Science, Master, ASPO 01.04.2016|
|Module code: MAMS-582|
|Hours per semester week / Teaching method: 4S (4 hours per week)|
|ECTS credits: 6|
|Semester: according to optional course list|
|Mandatory course: no|
|Language of instruction:
Term paper with presentation
|Applicability / Curricular relevance:
MAMS-582 Marketing Science, Master, ASPO 01.04.2016, optional course
MARPF-582 Accounting and Finance, Master, ASPO 01.04.2016, optional course
MASCM-582 Supply Chain Management, Master, ASPO 01.04.2016, optional course
MASCM-582 Supply Chain Management, Master, ASPO 01.04.2017, optional course
60 class hours (= 45 clock hours) over a 15-week period.
The total student study time is 180 hours (equivalent to 6 ECTS credits).
There are therefore 135 hours available for class preparation and follow-up work and exam preparation.
|Recommended prerequisites (modules):
|Recommended as prerequisite for:
Prof. Dr. Jochen Pilhofer
|Lecturer: Prof. Dr. Jochen Pilhofer
After successfully completing this module, students will have learned skills that are indispensable for an entrepreneur or entrepreneurial manager according to Thomson. This includes skills for risk/crisis management and decision making under pressure. In the first business simulation, students will create a business plan using market data and head-up a company in its start-up phase.
In the second business simulation, students will develop internationalization strategies for an established company.
Both business simulation games will be based on a computer-aided simulation.
Team participants must make their own market decisions in the periods between the mandatory sessions. In doing so, they will deepen their knowledge and practical skills with regard to decision theory.
Part A: Topsim StartUp:
_ Testing ideas: demand potential, target groups, positioning, competitive advantages, product life cycle
_ Creating a business plan using a business plan wizard
_ Founding a company and related constitutive decisions: borrowing money, purchasing/renting buildings,
hiring and training staff
_ Market entry: a _real_ competitive situation, customer groups, product awareness, capacity utilization,
cost and revenue structure
_ Presentation for investors
Part B: Topsim Going Global
_ Strategies and challenges for expansion into new markets worldwide
_ Defending your own market
_ Analyzing the potential of different economic regions
_ Penetrating other markets: evaluating chances and risks
_ Understanding and adapting to culture-specific customer requirements
_ Global logistics: transport routes and costs
_ Thinking in business alternatives
_ Strategic sales and production alternatives
_ Analysis and targeted use of market barriers
Seminar (partly as a block course, partly during the semester)
Computer-based business simulation game, laptops will be provided. Presentations and company decisions will take place during periods of mandatory attendance. After the seminar, groups will cooperate to write a term paper.
|Recommended or required reading:
Manuals and background information will be handed out to the participants before the course begins.
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