|Module name (EN): Competition, Strategy & Innovation|
|Degree programme: Marketing Science, Master, ASPO 01.04.2016|
|Module code: MAMS-580|
|Hours per semester week / Teaching method: 4V (4 hours per week)|
|ECTS credits: 6|
|Semester: according to optional course list|
|Mandatory course: no|
|Language of instruction:
Term paper and presentation
MAMS-580 Marketing Science, Master, ASPO 01.04.2016, optional course
MARPF-580 Accounting and Finance, Master, ASPO 01.04.2016, optional course
MASCM-580 Supply Chain Management, Master, ASPO 01.04.2016, optional course
MASCM-580 Supply Chain Management, Master, ASPO 01.04.2017, optional course
60 class hours (= 45 clock hours) over a 15-week period.
The total student study time is 180 hours (equivalent to 6 ECTS credits).
There are therefore 135 hours available for class preparation and follow-up work and exam preparation.
|Recommended prerequisites (modules):
|Recommended as prerequisite for:
Prof. Dr. Markus Münter
|Lecturer: Prof. Dr. Markus Münter
After successfully completing this module, students will:
-- be able to describe the interplay of competition, strategy and innovation and, based on this,
analyze case studies and evaluate and develop corporate strategies,
- be able to analyze the long-term development of industries, market structure in conjunction with innovation dynamics and
business models in different industries,
- be able to evaluate behavioral strategy and the implications for strategy development,
- be able to explain strategic competition and the establishment of competitive advantages based on game theoretical considerations,
- be able to analyze the implications of M&A and corporate development on market structure and corporate success.
- Industrial evolution and technological regimes
- Innovation dynamics, new business models and entrepreneurship
- Innovations and R&D strategies
- Company-specific skills and the development of the market structure
- Behavioral strategy and implications for developing strategies
- Review of game theory results based on experiments on strategy and competitive behavior
- Competition in network industries
- Game theory analysis of the effect of M&A on company success and market structure
Lecture with focus on case studies, experiments, the development of frameworks.
|Recommended or required reading:
- Besanko, D., Dranove, D., Shanley, M and Schaefer, S., Economics of strategy, New York 2013.
- Belleflamme, P. and Peitz, M., Industrial organization: market and strategies, Cambridge 2010.
- Tremblay, V.J. and Tremblay, C.H., New perspectives on industrial organization, New York 2012.
- Magretta, J., Why business models matter, Harvard Business Review, May 2002.
- Teece, D.J., Business models, business strategy and innovation, Long Range Planning, 43, 2010, 172-194.
- Armstrong, M. and Huck, S., Behavioral economics as applied to firms _ a primer, Competition Policy International,
6, 2010, 3-45.
- Garbuio, M. et al., Behavioral economics and strategic decision making, The Oxford Handbook of Managerial
Economics, Boston-London, 2014.
- Powell, TC., Lovallo, D., and Fox, C.R., Behavioral strategy, Strategic Management Journal, 2011, 32, 1369-1386.
[Mon Sep 20 06:49:57 CEST 2021, CKEY=rwsxi, BKEY=msm2, CID=MAMS-580, LANGUAGE=en, DATE=20.09.2021]