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Competition, Strategy & Innovation

Module name (EN):
Name of module in study programme. It should be precise and clear.
Competition, Strategy & Innovation
Degree programme:
Study Programme with validity of corresponding study regulations containing this module.
Marketing Science, Master, ASPO 01.04.2016
Module code: MAMS-580
The exam administration creates a SAP-Submodule-No for every exam type in every module. The SAP-Submodule-No is equal for the same module in different study programs.
Hours per semester week / Teaching method:
The count of hours per week is a combination of lecture (V for German Vorlesung), exercise (U for Übung), practice (P) oder project (PA). For example a course of the form 2V+2U has 2 hours of lecture and 2 hours of exercise per week.
4V (4 hours per week)
ECTS credits:
European Credit Transfer System. Points for successful completion of a course. Each ECTS point represents a workload of 30 hours.
Semester: according to optional course list
Mandatory course: no
Language of instruction:
Term paper and presentation

[updated 13.09.2018]
Applicability / Curricular relevance:
All study programs (with year of the version of study regulations) containing the course.

MAMS-580 (P420-0032) Marketing Science, Master, ASPO 01.04.2016 , optional course
MARPF-580 (P420-0032, P420-0434) Accounting and Finance, Master, ASPO 01.10.2017 , optional course
MASCM-580 (P420-0434) Supply Chain Management, Master, ASPO 01.04.2016 , optional course
MASCM-580 (P420-0434) Supply Chain Management, Master, ASPO 01.04.2017 , optional course
Workload of student for successfully completing the course. Each ECTS credit represents 30 working hours. These are the combined effort of face-to-face time, post-processing the subject of the lecture, exercises and preparation for the exam.

The total workload is distributed on the semester (01.04.-30.09. during the summer term, 01.10.-31.03. during the winter term).
60 class hours (= 45 clock hours) over a 15-week period.
The total student study time is 180 hours (equivalent to 6 ECTS credits).
There are therefore 135 hours available for class preparation and follow-up work and exam preparation.
Recommended prerequisites (modules):
Recommended as prerequisite for:
Module coordinator:
Prof. Dr. Markus Münter
Lecturer: Prof. Dr. Markus Münter

[updated 28.02.2016]
Learning outcomes:
After successfully completing this module, students will:
-- be able to describe the interplay of competition, strategy and innovation and, based on this,
  analyze case studies and evaluate and develop corporate strategies,  
­- be able to analyze the long-term development of industries, market structure in conjunction with innovation dynamics and
  business models in different industries,
­- be able to evaluate behavioral strategy and the implications for strategy development,
­- be able to explain strategic competition and the establishment of competitive advantages based on game theoretical considerations,
­- be able to analyze the implications of M&A and corporate development on market structure and corporate success.

[updated 13.09.2018]
Module content:
­- Industrial evolution and technological regimes
­- Innovation dynamics, new business models and entrepreneurship
­- Innovations and R&D strategies
­- Company-specific skills and the development of the market structure
­- Behavioral strategy and implications for developing strategies
­- Review of game theory results based on experiments on strategy and competitive behavior
­- Competition in network industries
­- Game theory analysis of the effect of M&A on company success and market structure

[updated 13.09.2018]
Teaching methods/Media:
Lecture with focus on case studies, experiments, the development of frameworks.

[updated 13.09.2018]
Recommended or required reading:
- Besanko, D., Dranove, D., Shanley, M and Schaefer, S., Economics of strategy, New York 2013.
- Belleflamme, P. and Peitz, M., Industrial organization: market and strategies, Cambridge 2010.
- Tremblay, V.J. and Tremblay, C.H., New perspectives on industrial organization, New York 2012.
- Magretta, J., Why business models matter, Harvard Business Review, May 2002.
- Teece, D.J., Business models, business strategy and innovation, Long Range Planning, 43, 2010, 172-194.
- Armstrong, M. and Huck, S., Behavioral economics as applied to firms _ a primer, Competition Policy International,
  6, 2010, 3-45.
- Garbuio, M. et al., Behavioral economics and strategic decision making, The Oxford Handbook of Managerial
  Economics, Boston-London, 2014.
- Powell, TC., Lovallo, D., and Fox, C.R., Behavioral strategy, Strategic Management Journal, 2011, 32, 1369-1386.

[updated 13.09.2018]
[Fri Dec  2 10:32:14 CET 2022, CKEY=rwsxi, BKEY=msm2, CID=MAMS-580, LANGUAGE=en, DATE=02.12.2022]