| Module name (EN): Competition, Strategy & Innovation |
| Degree programme: Marketing Science, Master, ASPO 01.04.2016 |
| Module code: MAMS-580 |
| SAP-Submodule-No.: P420-0032 |
| Hours per semester week / Teaching method: 4V (4 hours per week) |
| ECTS credits: 6 |
| Semester: according to optional course list |
| Mandatory course: no |
| Language of instruction: German |
| Assessment: Term paper and presentation [updated 13.09.2018] |
| Applicability / Curricular relevance: MAMS-580 (P420-0032) Marketing Science, Master, ASPO 01.04.2016, optional course MARPF-580 (P420-0032, P420-0434) Accounting and Finance, Master, ASPO 01.10.2017, optional course MASCM-580 (P420-0434) Supply Chain Management, Master, ASPO 01.04.2016, optional course MASCM-580 (P420-0434) Supply Chain Management, Master, ASPO 01.04.2017, optional course |
| Workload: 60 class hours (= 45 clock hours) over a 15-week period. The total student study time is 180 hours (equivalent to 6 ECTS credits). There are therefore 135 hours available for class preparation and follow-up work and exam preparation. |
| Recommended prerequisites (modules): None. |
| Recommended as prerequisite for: |
| Module coordinator: Prof. Dr. Markus Münter |
| Lecturer: Prof. Dr. Markus Münter [updated 28.02.2016] |
| Learning outcomes: After successfully completing this module, students will: -- be able to describe the interplay of competition, strategy and innovation and, based on this, analyze case studies and evaluate and develop corporate strategies, - be able to analyze the long-term development of industries, market structure in conjunction with innovation dynamics and business models in different industries, - be able to evaluate behavioral strategy and the implications for strategy development, - be able to explain strategic competition and the establishment of competitive advantages based on game theoretical considerations, - be able to analyze the implications of M&A and corporate development on market structure and corporate success. [updated 13.09.2018] |
| Module content: - Industrial evolution and technological regimes - Innovation dynamics, new business models and entrepreneurship - Innovations and R&D strategies - Company-specific skills and the development of the market structure - Behavioral strategy and implications for developing strategies - Review of game theory results based on experiments on strategy and competitive behavior - Competition in network industries - Game theory analysis of the effect of M&A on company success and market structure [updated 13.09.2018] |
| Teaching methods/Media: Lecture with focus on case studies, experiments, the development of frameworks. [updated 13.09.2018] |
| Recommended or required reading: - Besanko, D., Dranove, D., Shanley, M and Schaefer, S., Economics of strategy, New York 2013. - Belleflamme, P. and Peitz, M., Industrial organization: market and strategies, Cambridge 2010. - Tremblay, V.J. and Tremblay, C.H., New perspectives on industrial organization, New York 2012. - Magretta, J., Why business models matter, Harvard Business Review, May 2002. - Teece, D.J., Business models, business strategy and innovation, Long Range Planning, 43, 2010, 172-194. - Armstrong, M. and Huck, S., Behavioral economics as applied to firms _ a primer, Competition Policy International, 6, 2010, 3-45. - Garbuio, M. et al., Behavioral economics and strategic decision making, The Oxford Handbook of Managerial Economics, Boston-London, 2014. - Powell, TC., Lovallo, D., and Fox, C.R., Behavioral strategy, Strategic Management Journal, 2011, 32, 1369-1386. [updated 13.09.2018] |
[Mon Aug 15 11:29:59 CEST 2022, CKEY=rwsxi, BKEY=msm2, CID=MAMS-580, LANGUAGE=en, DATE=15.08.2022]