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Electronic Business

Module name (EN): Electronic Business
Degree programme: Applied Informatics, Bachelor, ASPO 01.10.2011
Module code: PIBWI40
Hours per semester week / Teaching method: 4V (4 hours per week)
ECTS credits: 4
Semester: 5
Mandatory course: no
Language of instruction:
Written examination, written assignment on a selected topic

[updated 08.05.2008]
Applicability / Curricular relevance:
KI631 Computer Science and Communication Systems, Bachelor, ASPO 01.10.2014, semester 6, optional course
PIBWI40 Applied Informatics, Bachelor, ASPO 01.10.2011, semester 5, optional course, course inactive since 19.07.2011
60 class hours (= 45 clock hours) over a 15-week period.
The total student study time is 120 hours (equivalent to 4 ECTS credits).
There are therefore 75 hours available for class preparation and follow-up work and exam preparation.
Recommended prerequisites (modules):
PIB130 Business Economics 1
PIB230 Business Economics 2
PIB335 Business Informatics 1
PIB337 Business Informatics 2
PIB420 Computer Networks

[updated 19.07.2011]
Recommended as prerequisite for:
Module coordinator:
Prof. Dr. Klaus Huckert
Prof. Dr. Klaus Huckert

[updated 19.07.2011]
Learning outcomes:
After completing this course students will:
-        understand the business and commercial relevance of the internet
-        understand web-interfacing of databases
-        be aware of new technologies (e.g. XML, linking mobile phones to the internet, pervasive computing)
-        be acquainted with modelling internet-based business processes

[updated 08.05.2008]
Module content:
1. Basic terminology
2. Internet, intranet, extranet
3. Marketing, advertising and sales promotion
4. Public relations work
5. Selling products (internet shops)
6. Web-interfacing of databases (with practical exercises)
7. Web payment systems, financial transactions
8. Customer Relationship Management / Customer services
9. Teleservices
10. Project management
11. Personnel management
12. Logistics
13. Electronic commerce and EDI/XML
14. Practical exercises on XML
15. B2B portals, e-procurement
16. E-learning
17. E-government
18. Mobile commerce
19. Management, financial planning and control of internet applications
20. Content management
21. The future of e-business
22. Pervasive computing
23. Case studies

[updated 08.05.2008]
Recommended or required reading:
To be announced at the beginning of the course.

[updated 13.03.2007]
[Mon Aug  8 14:45:54 CEST 2022, CKEY=ebusi, BKEY=pi, CID=PIBWI40, LANGUAGE=en, DATE=08.08.2022]