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Case Studies in Market-Oriented Corporate Management

Module name (EN): Case Studies in Market-Oriented Corporate Management
Degree programme: Business Administration, Bachelor, ASPO 01.10.2013
Module code: BBABW-640
Hours per semester week / Teaching method: 4V (4 hours per week)
ECTS credits: 5
Semester: 6
Mandatory course: yes
Language of instruction:

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60 class hours (= 45 clock hours) over a 15-week period.
The total student study time is 150 hours (equivalent to 5 ECTS credits).
There are therefore 105 hours available for class preparation and follow-up work and exam preparation.
Recommended prerequisites (modules):
BBABW-220 Marketing
BBABW-510 Advanced Issues in Marketing

[updated 09.04.2014]
Recommended as prerequisite for:
Module coordinator:
Prof. Dr. Frank Hälsig
Prof. Dr. Frank Hälsig
Prof. Dr. Tatjana König

[updated 09.04.2014]
Learning outcomes:

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Module content:

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Recommended or required reading:

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[Thu Jan 20 09:58:53 CET 2022, CKEY=wcsmu, BKEY=wbb, CID=BBABW-640, LANGUAGE=en, DATE=20.01.2022]