|Module name (EN): Marketing|
|Degree programme: Business Administration, Bachelor, ASPO 01.10.2017|
|Module code: BBABW-220|
|Hours per semester week / Teaching method: 4V (4 hours per week)|
|ECTS credits: 5|
|Mandatory course: yes|
|Language of instruction:
The information regarding exam recurrence is found within the exam policy of the study programme (ASPO).
60 class hours (= 45 clock hours) over a 15-week period.
The total student study time is 130 hours (equivalent to 5 ECTS credits).
There are therefore 85 hours available for class preparation and follow-up work and exam preparation.
|Recommended prerequisites (modules):
|Recommended as prerequisite for:
BBABW-510 Advanced Issues in Marketing
BBABW-640 Case Studies in Market-Oriented Corporate Management
Prof. Dr. Frank Hälsig
|Lecturer: Prof. Dr. Frank Hälsig
|Recommended or required reading:
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